Bridget Bray
Founder & Creative Strategist | Innovator
7 yrs experience · <10 hrs/week
About
With a diverse educational background in Digital Marketing, Art and Valuation, and Consumer & Theatre Studies, I have carved a unique career path that blends creativity with strategic business acumen. As the founder of Puddings and Biscakes, I launched a curated collection of lifestyle goods and experiences, emphasizing tradition and nostalgia. Previously, I founded BBNY Group LLC, an experiential consultancy, where I led brand development and launched successful events and virtual conferences. My tenure as VP of Marketing/Communications at Neuman's Kitchen saw me spearheading marketing initiatives and launching an e-commerce site during the pandemic. At Irish Studio, I was instrumental in launching a new event division, and as a Senior Executive Search Consultant at Lucas Group, I consistently exceeded performance metrics. My career is marked by a passion for innovation and a commitment to excellence in every endeavor.
Experience
- Founder · Puddings and Biscakes02-01-2024
Launched February 1, 2024, Puddings and Biscakes is a thoughtfully designed and curated collection of lifestyle goods and experiences. Weaving together elements of food, heritage and history, the collection evokes a sense of tradition, nostalgia and joy. The collection opens with a selection of fine loose leaf teas, stationery, tea towels - and a portfolio of events and experiences. Artwork by Bridget Bray.
- Founder · BBNY Group LLC01-01-2018
Experiential consultancy centered on food, craft, heritage and history. Lead brand/event development, client acquisition, marketing, operations and customer success. Design and implement detailed roadmap per event/experience. Provide strategic sales and marketing consulting services to small businesses. Key achievements: Launched new two-day event, with 40 lectures, 30+ exhibitors, 1000+ attendees, key sponsors as a side project - while managing a full-time sales team and achieving 135%+ of quota. Launched in 2020, virtual conferences in food history and genealogy. Run multiple highly rated meetup groups hosting events throughout the year. Created and launched online course in genealogy.
- VP Marketing / Communications · Neuman's Kitchen01-01-2019 – 01-01-2023
Neuman's Kitchen provided upscale catering for weddings, galas, brand activations, trustee and donor events, special events. Responsible for marketing and communications inclusive of content development, social media and email marketing, lead generation, RFP/RFQs and client proposals and presentations, paid and earned media, e-commerce, design, communications, community events, and website development. Additional responsibilities include employee and operational programs, onboarding and training, insurance management, IT administration, benefits administration, recruitment, payroll, accounts payable, facility management, client relationships. Key achievements: Designed and led a 5-week campaign to elevate visibility of brand, significantly augmenting interest and engagement. Launched in 14 days first e-commerce site for company as a revenue solution at height of pandemic in 2020. As company reduced headcount fast adapted to new responsibilities including HR benefit administration, payroll, vendor management to effectively do all business-related functions in company. Launched an energy management strategy that reduced consumption, raised company awareness and earned energy demand response incentives. Enhanced recruitment process inclusive of job descriptions, job postings, interviewing, offer and onboarding.
- VP Sales, Marketing + Events · Irish Studio01-01-2017 – 01-01-2018
Digital start-up media brand. Responsible for new business, marketing and customer success. Monitored and optimized client campaigns. Launched new event division. Key achievement: Designed, launched and managed a major industry event in six weeks inclusive of singularly sourcing speakers and confirmations, designing and managing sponsorships, handling travel itineraries and stipend reimbursements, vendor management, venue selection; creating an event program, handling PR.
- Senior Executive Search Consultant · Lucas Group01-01-2017 – 01-01-2017
Executive search firm. Built prospect pipeline of clients and candidates focuses on mid to senior sales and marketing roles for new NYC practice. Key achievement: Consistently exceeded weekly performance metrics.
Education
- General AssemblyDigital Marketing
- Christie's EducationArt and Valuation
- University of GuelphBachelor of Arts - with Honours, Consumer Studies & Theatre Studies
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