Alexandra Heyn Bekrić

About

I’m a creative director and brand strategist passionate about telling stories through interiors, fashion, and lifestyle. My background blends high-end interior design, vintage curation, and luxury retail with branding, sales leadership, and content strategy. Core strengths include: • Creative direction and brand building • Sales strategy, business development, and team leadership • Interior design, styling, sourcing and merchandising • Content, campaigns, and digital marketing Over the past decade, I’ve led branding and sales for design firms, co-founded a vintage and interiors business, and directed galleries and retail teams. My work bridges creativity and strategy — from sourcing and styling one-of-a-kind pieces to launching marketing campaigns that grow revenue and visibility. I thrive in roles where I can shape creative vision, lead teams, and build meaningful brand experiences. I’m currently seeking opportunities to bring my expertise in creative direction, branding, and interiors to forward-thinking companies in the design, fashion, and lifestyle space.

Experience

• Fractional CMO · The Boutique COO10-01-2025

  As a Fractional CMO, responsible for overseeing marketing strategies, driving brand growth, and aligning marketing efforts with business objectives.

• Sales & Creative Partnerships · Evam Studio LLC04-01-2025

  Led sales initiatives and outreach, building relationships with designers, showrooms, and clients to drive revenue. Developed and implemented content strategy and campaigns for website and social channels. Collaborated cross-functionally with owner, and design teams to align messaging and creative direction. Supported business development efforts, identifying new opportunities and partnerships to expand Evam’s market presence. Collaborated closely with the designer and owner on product design decisions, contributing creative input to lighting collections and curated product offerings.

• Marketing Director · ILM Football Club01-01-2025

  Direct social media content strategy, scheduling posts across Instagram, Facebook, and YouTube, engaging local and regional audiences. Manage storytelling and visual branding for club campaigns, player highlights, and community engagement initiatives. Oversee digital campaigns and outreach, building fanbase engagement and growing club visibility. Coordinate with coaches and staff to deliver consistent messaging and highlight player achievements. Manage match day operations, ensuring smooth execution of games and events, including logistics and on-site coordination. Oversee club merchandise design and presentation, creating products that strengthen brand identity and fan engagement. Lead business development and sponsorship outreach, identifying and securing partnership opportunities to grow club revenue and visibility. Support player management alongside ownership. Handle operations and administrative tasks, maintaining organized systems and processes across club functions.

• Owner & Creative Director · Studio Decorum01-01-2021

  Curate and launch exclusive vintage and antique collections, including the Archive Drop, driving revenue and brand engagement. Direct all creative vision and art direction, including photography, styling, and visual storytelling across social media, website, and marketing campaigns. Manage branding, marketing strategy, and client outreach, increasing brand awareness and building a loyal customer base. Oversee sales operations and customer experience, coaching team members and ensuring high-touch service. Lead all aspects of social media content, email campaigns, and event marketing, resulting in measurable engagement growth.

• Sales & Branding Manager · Big Sky Design, Inc.09-01-2021 – 01-01-2025

  Oversaw marketing and brand alignment for both interior design projects and retail operations. Directed graphic design, website development, and social media campaigns, enhancing brand presence and client engagement. Managed retail sales team, customer service, and merchandising, increasing sales performance and operational efficiency. Executed promotional events and campaigns, integrating design expertise to create immersive brand experiences. Developed and implemented a Trade Program to strengthen relationships with industry professionals. Developed and implemented The Warehouse Program, significantly reducing sitting inventory and increasing sales.

Education

• The Ohio State UniversityBachelor's Degree, Strategic Communication; Minor Fashion & Retail Studies
• Stone Bridge High School

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