Brock Willsey

Brock Willsey

Product & Design Leadership | Design Systems | Director, User Experience (UX)

12 yrs experience · Chicago, IL · 30-40 hrs/week

About

Hello my name is Brock, I’m a product & UX designer and product operations consultant whose career’s mission is to help product teams maximize their ROI. Some of my notable achievements include: Design system extraordinaire - Effectively built and managed design systems at several notable startups including Briq, Kin, and Back At You over the last 10 years. Effective collaborator - Over 10 years of experience effectively working on agile product teams with engineers, product managers, marketing, and stakeholders. Champion of quality - Able to seamlessly transition between IC design work and leadership/strategy work to effectively push projects and features across the finish line.

Skills

Design ResearchDesign SystemsDevOpsGrowth HackingMobile DesignOperations ManagementProduct DesignProduct DevelopmentProduct StrategySystems DesignUI/UX DesignUX StrategyUser-Centered Design

Experience

  • Product Design / UX Consultant · Brockwillsey.com01-01-2019

    Custom software design and development agency. Supporting organizations with product design, development, and user experience solutions. Complete redesign of the shopping experience for an electrical parts supplier - reduced bounce rate at checkout by 20% generating $20,000 additional monthly revenue. Redesigned onboarding user flow for a large automotive auctioneer client - decreased user setup times by 70%.

  • Founder / Product Operations Process Designer · Common Language01-01-2023

    Developing a product operations playbook and community. Beta coming soon commonlanguage.io.

  • Mentor · adplist.org09-01-2023

    Coach and mentor product, design, and UX professionals from around the world. Helping product designers and product managers articulate their top-level career goals and the necessary steps to achieve those goals. Provide feedback to product professionals as they navigate various career challenges and projects.

  • User Experience Design Instructor · General Assembly01-01-2022 – 12-01-2023

    As part of GAs global network of expert instructors, I help shape the next generation of industry leaders by leading transformative courses and workshops on user experience and visual design. Taught design students the fundamentals of user experience design and visual design including building design systems, design thinking, building component libraries, typography, user research, prototyping, and wireframing. Helped students understand and incorporate proven problem-solving methodologies in their final case study projects.

  • Visual Design Instructor · General Assembly10-01-2021 – 12-01-2023

    As a Visual Design Instructor, contributed to teaching design students the principles of visual design, including typography, color theory, and layout design.

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