Brooke Hughes

About

With a degree in Marketing/Marketing Management from the University of Central Florida, I have built a robust career in digital and performance marketing. Currently, I serve as the Marketing Technology Manager at Uber, where I lead the scaling of Uber Eat's Meta Collaborative Ads Program and manage global Meta Ads re-engagement campaigns. Prior to this, I was the Performance Marketing Manager at Drizly, an Uber Company, setting paid social media strategies and influencing paid media efforts. I also held the role of Growth Marketing Manager at Drizly, focusing on developing growth strategies and optimizing marketing campaigns. My experience includes managing digital marketing at Snow Monkey and handling media buying for high-profile clients at Hawke Media. My expertise spans paid social media, SEM, influencer partnerships, and comprehensive campaign management.

Experience

• Performance Marketing Manager · Uber02-01-2024

  - Build and scale Uber Eat's Meta Collaborative Ads Program across BevAlc, CPG & Restaurants - Manage global Meta Ads re-engagement campaigns for Uber Rider

• Growth Marketing Manager · Drizly, an Uber Company05-01-2022 – 02-01-2024

  As the Growth Marketing Manager, likely contributions include developing and executing growth strategies, optimizing marketing campaigns, and analyzing performance metrics to drive customer acquisition and retention.

• Digital Marketing Manager · Snow Monkey02-01-2020 – 05-01-2022

  - Manage all Paid Social Media Marketing/ SEM/ Instacart ads - Plan all content for organic social media channels - Secure partnerships with social media influencers, both paid and unpaid. - Plan, design and implement all email marketing & SMS marketing campaigns. - Work with marketing team to ensure all messaging and content across all marketing platforms and materials is clear and on-brand

• Sr. Media Buying Manager · Hawke Media06-01-2019 – 05-01-2020

  Notable Clients include: Snow Monkey, Planet Blue, 7 for all Mankind, Splendid, Lancer Skincare, Lorna Jane Activewear, Beach Bunny Swimwear, Paris Hilton Skincare, Jambu Footwear, Franne Golde, DermaDoctor, Hill House Home, Soma Water, Nylon, City Mattress, Ban.do

Education

• University of Central FloridaMarketing/Marketing Management, General

Similar talent on Pangea

Jeremy E. I.Performance Marketing Manager at UberSan Francisco, CAMaisha B.Marketing Strategist & Content Specialist | 8 Yrs in Tech, Brand Growth & Client SuccessAtlanta, GATanish S.Growth Marketing Expert | Meta ManagerSan Francisco, CAAnuttara S.Digital Marketing Expert | Meta, Google, & TikTok Media Buying Strategist | Email Marketing | 5+ Years in Digital Marketing | Denver, CODenver, CO