Antara Baruah

About

I'm a digital designer / digital marketer currently based in Toronto, originally from the Golden State of California! Regarding my craft, I thrive on creating eye-catching, colorful visuals that provoke the eye and resonate with the heart. With a background in design, marketing, and advertising from the University of Toronto, I bring a range of skills to the table. From Adobe proficiency to research and market analysis, I've got it covered. My digital design expertise has helped me effectively communicate important information to clients, strengthen relationships, and fuel business growth. By leveraging digital marketing strategies, I engage audiences and boost brand awareness. I rely on more than just pretty colors and shapes—I dive deep into media studies and their theoretical frameworks, color theory, and best design practices to ensure my work carries meaningful and comprehensible messages. I'm all about blending my love for creativity with the power of digital media and how one can represent and present their image to the world. From design to marketing and everything in between, I take pride in my ability to be curious, learn, understand, and then tell a story. Let's connect and bring some stories to life! If you want to see some of my work and visit my portfolio, please check out the features section of my profile!

Experience

• Senior Specialist, Brand Marketing & Communications · Sterling Karamar Property Management11-01-2024

  Develop and execute marketing strategies that align with business goals and audience engagement. Craft compelling narratives through impactful design, ensuring brand consistency across all touchpoints. Lead campaigns across print, digital, and media platforms. Analyze trends and consumer behavior to create targeted marketing. Design and oversee ads, promotional materials, and large-scale marketing initiatives. Specialize in clean, effective visuals that communicate clearly. Guide and support team members in bringing creative visions to life. Integrate dynamic visuals to enhance storytelling and engagement.

• Lead Communications and Marketing Specialist · The Mice Groups, Inc.05-01-2022

  Spearheaded all digital design and marketing initiatives for a reputable staffing and professional services company. Expertly crafted impactful sales and client decks to drive business growth. Managed and grew multiple social media platforms, utilizing digital design skills for compelling visual content. Contributed to web content writing and design.

• Digital Media Marketing Specialist · The Mice Groups, Inc.08-01-2021 – 05-01-2022

  Created and launched captivating monthly newsletters and email marketing to engage clients and prospects. Demonstrated proficiency in professional and business communication. Developed people skills and a keen eye for cutting-edge digital content design.

• Marketing Intern · The Mice Groups, Inc.05-01-2021 – 08-01-2021

  Elevated the company’s media presence by scaling platforms such as LinkedIn, Facebook, and Twitter. Disseminated dynamic job postings and relevant information to engage the target audience. Utilized analytical skills to analyze key data points and drive marketing strategies.

• Design, Branding, & Marketing Freelancer · Antara Baruah01-01-2023

  Specializing in crafting visually compelling digital designs and cohesive brand identities that resonate with target audiences. Help businesses stand out across platforms through dynamic multimedia assets that enhance brand messaging and drive engagement.

Education

• University of TorontoBachelor of Arts - BA, Communication and Media Studies
• American High SchoolHigh School Diploma

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