C Leung

About

Project Manager with CAPM/ CSPO. Expertise in project management, marketing and branding, and creative strategy. Extensive experience in media and entertainment, events, e-commerce, and market research. Currently pursuing my PMP.

Experience

• Independent Consultant · leungc01-01-2023

  Consultant specializing in project management, digital marketing, and creative strategy across various sectors including entertainment, market insights, and e-commerce.

• Project Manager · dbrand01-01-2022 – 01-01-2023

  Owned the end-to-end management of creative projects, improving collaboration and efficiency of a cross-functional team, ensuring deliverables are on-time and within scope. Played a strategic role in the go-to-market execution for 'Damascus' product line market re-entry, driving over $1M in launch weekend revenue.

• Research Analyst · Lynk01-01-2021 – 01-01-2022

  Built and maintained strategic partnerships with global investment firms, focusing on delivering actionable market research. Facilitated consultations between subject matter experts with institutional investors, hedge funds, and asset managers.

• Digital Marketing · Universal Music Group01-01-2019 – 01-01-2020

  Coordinated the marketing and brand management for UMG's Canadian roster of artists. Organized digital marketing strategies by partnership-based initiatives. Managed internal global release timelines. Most notably, led an omnichannel yearly marketing campaign focusing on fan engagement that achieved a benchmark result, leveraging analytics to optimize campaign performance.

• Project Specialist · INK Entertainment Group01-01-2019 – 01-01-2019

  Managed venue reservations, ensuring accurate scheduling and coordination. Supported agency relationship management by verifying agreement details and identifying discrepancies. Acted as the primary contact for day-to-day logistics with an external production company for a flagship music festival, assisting in financial management including invoice payments, tracking estimates, and balancing funds with the accounting department. Improved the ticket count system by implementing a spreadsheet solution, reducing manual errors and increasing efficiency by approximately 50%.

Education

• Concordia UniversityBachelor of Commerce - BCom, Business/Managerial Economics
• University of VictoriaBachelor of Arts - BA, Economics

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