Caleb Dawson

About

Experienced professional with a strong background in social media management, community engagement, and media production across various industries including technology and gaming. Industries include Technology, Gaming, Social Media, Digital Marketing.

Experience

• Technical Lead · Apple2023-11-01 – 2025-04-01

  Trained and onboarded 15+ new team members. Consistently hit customer satisfaction targets.

• Media Director · Top Notch Controllers2021-07-01 – 2023-09-01

  Produced over 600+ photo, video, and graphical assets for product listing, social media, and launch campaigns. Supported 6 major product launches, coordinating with production teams to ensure a consistent brand voice. Contributed to visual rebranding and website redesign, improving visual cohesion.

• Founder · SSBUNews2018-03-01 – 2020-01-01

  Founded and scaled SSBUNews, an independent Twitter-based video game news outlet focused on Super Smash Bros. and esports to over 100,000 organic followers. Created viral content averaging 350k-780k impressions per post, regularly reaching 20k-100k likes and 3k-50k retweets. Managed content planning, breaking news cycles, and graphic/video production while maintaining 7-day engagement consistency. Negotiated and executed the acquisition of the brand by Dexerto, a leading gaming media company.

Education

• Northeast Lakeview College - San Antonio, TXAssociates of Science, Computer Science

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