Sabrina C

About

With a passion for innovation and a sharp eye for emerging trends, my goal is to redefine what it means to be a marketer. Rather than relying on conventional approaches, I like to break the traditional methods used and embrace creativity with out-of-the-box thinking to captivate audiences and drive meaningful results. I have been in the social media and digital marketing era for almost 7 years, of experience and knowledge. Media and marketing are changing every day, and it is important to be able to adapt to get the best results. I have experience helping Series A and B companies scale and grow their products, be able to expand their client base, and grow a large loyal social media following. I am bilingual in Chinese and English.

Experience

• Marketing Manager · Confidential06-01-2021 – 10-01-2023

  Achieved a consistently high returning customer rate every month, demonstrating effective retention strategies and customer relationship management. Monitored and analyzed performance metrics to optimize content strategies and maximize revenue potential, leveraging insights to refine future content plans. Collaborated with influencers and brand partners to create compelling promotional content, driving visibility and engagement on the platform. Achieved an exceptionally high CRM adoption rate.

• Social Media Manager · Shopify10-01-2018 – 05-01-2023

  Using Shopify, I implemented targeted marketing campaigns that yielded a consistent 30% rate of returning customers each month, demonstrating an ability to foster customer loyalty and drive repeat purchases. Utilized data analytics to understand user behavior and improve content strategies, resulting in a notable 35% increase in user engagement.

• Sales Associate · Sophie Chang Collection01-01-2017 – 11-01-2020

  Cultivated strong connections with high-profile clientele, through personalized service and tailored recommendations, further elevating the brand's reputation and market presence. Established strategic partnerships with influencers to expand the company's reach and enhance brand visibility, resulting in a fourfold increase in audience reach.

Education

• USC Annenberg School for Communication and JournalismBachelor's degree, Communication and Media Studies
• Santa Monica CollegeAssociate of Science - AS, Business, Management, Marketing

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