Camille Taylor

About

I’m a seasoned marketing professional who has been honing my skills as a copywriter for the last 20 years. Throughout my career, I've had the pleasure of crafting advertising campaigns for global corporations, across a variety of media and industries, for the multicultural and general markets. While I consider myself to be a versatile marketer, I pride myself on being a strategic thinker, who can weave words that captivate audiences, evoke emotions and drive action. Beyond just knowing how to tailor messages to target audiences, I understand the importance of being aware of and adapting to, the ever-evolving trends and consumer preferences. The latter is why I've made it my personal mission to leave (almost) no corner of the Internet unexplored.

Experience

• Founder and Creative Lead (Consulting) · Non Sibi, Atlanta, GA08-01-2002 –

  Provide senior-level creative direction and copy leadership for agencies and in-house teams across healthcare, automotive, telecommunications, beauty, QSR, and travel-adjacent industries. Partner cross-functionally to build integrated campaigns and scalable messaging systems, and coordinate production partners to deliver consistent execution across web, email, social, video, and print. Plan creative roadmaps and campaign calendars with marketing partners, aligning priorities, timelines, and channel needs. Oversee content and asset production with internal teams and external partners to maintain on-brand quality and consistency. Advise on tone of voice, brand consistency, and multi-market adaptation to ensure work stays on-brief and culturally fluent.

• Creative Director · Metrics Marketing, Atlanta, GA06-01-2016 – 06-01-2020

  Led the creative department and directed campaign development from strategy through execution, ensuring brand consistency, tone, and quality across channels. Repositioned DeKalb Medical Hillandale and Georgia Commute Options; delivered campaigns that exceeded benchmark engagement and public awareness metrics by up to 56 percent. Oversaw the launch of a statewide public health initiative for Georgia Division of Family and Children Services, surpassing recruitment and awareness goals by 13 percent. Established creative operations improving briefing quality, review cycles, and stakeholder alignment; introduced templates, automation, and asset organization to increase speed and consistency.

• Associate Creative Director · Burrell Communications, Chicago, IL01-01-2012 – 05-01-2016

  Lead concept development and copy direction across integrated campaigns and brand platforms for global clients, ensuring voice consistency and cultural relevance. Partner with strategy, media, and production teams to align creative with audience insight, channel requirements, and business objectives. Mentored writers and art directors, setting standards that improved craft, accountability, speed, and morale.

• Senior Copywriter · Sanders|Wingo, Austin, TX06-01-2007 – 08-01-2008

  Created brand and direct response campaigns across channels, balancing clarity, persuasion, and tone. Collaborated with cross-functional teams to deliver on tight timelines and high-visibility campaigns including State Farm’s 50 Million Pound Challenge and AT&T’s Your Seamless World.

• Junior Copywriter, Fractional Copywriter, Senior Copywriter · Burrell Communications, Chicago, IL06-01-2000 – 05-01-2007

  Created integrated campaigns for multicultural and general markets, protecting brand voice while adapting messaging across audiences. Crafted messaging across digital, print, video, and OOH in close partnership with art direction, strategy, and account teams.

Education

• The Creative CircusCopywriting
• Emory University, Goizueta Business SchoolBBA, Marketing

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