Moneishaa Gawrie

Moneishaa Gawrie

Strategy-focused copywriter & marketer

Kuala Lumpur, Federal Territory of Kuala Lumpur · <10 hrs/week

About

I’m a customer-centric, creative Copywriter and Marketer with almost 2 years of experience, understanding what drives customers to buy products/services, and applying it strategically into a business’s specific funnel for better results is my forte.

Skills

Content StrategyCopywritingCreative MarketingCreative StrategyCreative WritingEmail MarketingGrowth MarketingMarketingMessaging StrategyResearchSales Copy

Experience

  • Copywriter & Marketer · Self-employed01-01-2024

    - Wrote high-converting email sequences, landing pages, website and social media copy rooted in brand storytelling and customer psychology. - Studied direct-response frameworks and modern brand voice principles to create copy that blends clarity, emotion, and strategy. - Guided clients through a structured onboarding process using a custom Know Your Brand questionnaire to uncover their voice, values, audience, and positioning. - Translated client insights into clear, emotionally resonant messaging that aligned with both their vision and market demands. - Conducted deep voice-of-customer research and competitor analysis to inform copy tone, messaging direction, and strategy. - Delivered copy in collaborative Google Docs with appropriate annotations and voice guidance to ensure alignment and clarity. - Managed full project lifecycle from onboarding to final revisions, while maintaining clear communication, timelines, and expectations.

Education

  • Sunway UniversityBachelors Degree, Software Engineering

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