Camsy Ocumen-Cadiz

About

I’m a Creative Director & Graphic Designer who helps SMEs clarify their brand and align messaging and visuals so your audience understands your value instantly. I specialize in: • Aligning messaging with visuals for a cohesive, professional look • Clarifying homepage and key page structure to reduce confusion • Creating visual systems that communicate your brand consistently My approach is visual-first, strategy-led. Even if you don’t have a full rebrand budget, I can deliver a focused, tactical overhaul that makes your brand easier to understand, more credible, and more effective. If your brand feels scattered, inconsistent, or hard to grasp, let’s connect to create clarity and impact.

Experience

• Freelance Graphic Designer on Upwork · No Company05-01-2013

  - Partnered with diverse clients, ranging from micro businesses to Fortune 100 companies, delivering creative design solutions - Maintained a top <10% Upwork ranking for 10 years, showcasing strong client satisfaction and successful project delivery - Managed projects efficiently, accurately estimating completion time and delivering high-quality ad banners, marketing emails, social media posts, logos, and print materials - Communicated design concepts effectively through various formats, including animations, infographics, presentations, pitch decks, flyers, and videos - Presented designs to clients, articulating design thinking and incorporating feedback to achieve accurate results - Conducted testing of graphics across multiple platforms and remained updated with new apps, marketing trends, and design best practices

• Creative Director · NAXCON Group06-01-2024 – 06-01-2025
• Part-Time Graphic Designer · Smarter Good05-01-2023 – 03-01-2024

  - Conceptualize and execute engaging design solutions for digital outlets, maintaining brand consistency and reflecting clients' identities and values - Collaborate remotely with the Smarter Good team to develop comprehensive visual and language strategies, ensuring alignment with project objectives - Produce high-quality graphics for social media and newsletters, contributing to increased user engagement and brand awareness - Utilize industry-standard design software, including Adobe Creative Suite, Canva, and Figma, to create visually appealing design deliverables - Cultivate strong client relationships through effective communication and exceptional customer service

• Graphic Designer · accelerate SEO agency09-01-2022 – 07-01-2023

  - Elevated the company's visual identity through comprehensive design revisions and strategic proposals, positively impacting brand perception - Contributed to marketing and sales efforts by creating impactful digital designs, including web design, blog and social media graphics, and presentations - Assisted in talent acquisition and internal communication by addressing ad hoc design needs, supporting HR and communication initiatives

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