Vipin Babu

About

Creative professional with 15+ years of experience in design, branding, and art direction. Skilled in developing impactful designs and strategies that drive engagement and elevate brand presence. Experienced in leading creative teams and managing cross-functional projects across sectors including Humanitarian, Engineering and Construction, Oil and Gas, Healthcare, Defense, Government, Logistics, and Advertising. Expertise in: Brand Identity Art Direction Print & Publication Design Motion Graphics UI & Interactive Design Pitch & Presentation Design Advertising & Marketing Design Social Media Design Editorial Design Photography & Videography Let's connect and collaborate on inspiring projects.

Experience

• Graphic Designer · Ecolog International08-01-2023

  I work closely with the CEO, Marketing Manager, VPs, (Humanitarian, Defense& Government, Oil & Gas) and BDMs to understand their needs, delivering tailored design solutions that supported key initiatives and contributed to the success of various projects. • Created and implemented brand guidelines, ensuring design consistency across platforms and strengthening brand identity by 25%. • Designed high-impact presentations that contributed to securing multimillion-dollar contracts. • Managed multiple design projects, meeting deadlines and staying within budget. • Streamlined scheduling and workload management, boosting productivity. • Optimized design asset management, improving efficiency by 65%. • Supported proposals and bid submissions, contributing to business growth by 40%. • Provided simultaneous design support to multiple companies (Midway, EcoCare, BonMonde, AIS, and WWIS) under the ND Group.

• Creative Design Manager · NRS Relief04-01-2014 – 06-01-2023

  Worked with the CEO, Director, Marketing Manager, and BDMs, pitching ideas and developing design solutions to support humanitarian efforts globally, enhancing outreach and engagement across key initiatives. • I designed the NRS Relief logo and developed the complete branding, creating a strong visual identity that aligned with the organization’s mission and values. • Designed the corporate website, increasing user engagement by 20% and improving client accessibility. • Designed over 50 product specification sheets, enhancing sales presentations and client communications. • Produced creative marketing campaigns, driving a 30% boost in social media engagement and brand recognition. • Designed digital Communication on Progress (COP) for UNGC annual submission, increasing recognition and receiving positive feedback from global clients and NGOs. • Conceptualized and executed designs for international exhibitions, enhancing brand visibility and partnerships.

• Senior Creative Designer | Photographer · Admission Communications10-01-2011 – 03-01-2014

  Collaborated directly with clients on project feedback, ensuring timely delivery. Mentored and trained two junior designers, overseeing their work to guarantee on-time project completion. • Led print and web marketing design, boosting engagement for both government and private clients. • Created impactful advertisements that enhanced brand visibility and product promotion. • Directed corporate photoshoots in Abu Dhabi and Dubai, elevating brand image. • Collaborated with AADC on 2D animated videos, increasing audience engagement. • Worked with vendors to ensure style consistency across marketing materials. • Designed websites for internal and external clients, improving user experience. • Mentored a team of three, enhancing skills and productivity. • Created motion graphic assets with music and voice-over, increasing content engagement.

Education

• HimalayanUniversityBachelor of Arts - BA, English Language and Literature, General
• SAE InstituteDiploma, Media Technology

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