Carissa Tan

About

Hey I'm Growth Marketing Analyst and here is how I can help you: → SEO: On-page & Technical SEO → Data visualization: Build marketing dashboards → Analytics: Analyse data for companies with a range of size 1k to 10M traffic to identify trends and levers. Skills → Analytical Tools: SQL, Gsheets (PivotTables, REGEX, etc.) → SEO Tools: Google Search Console, Google Analytics, Ahrefs, Screaming Frog, Google Tag Manager → Understanding of HTML/CSS, Design (Canva, Figma, etc.)

Experience

• Content Creator · Self employed03-01-2021

  - Create content by writing LinkedIn posts, published 50+ posts, which generated a total of 3M+ views and an audience of 7k+ followers - Executed a LinkedIn Profile Review event with 200+ signups and 75 attendees to offer recommendations on improving LinkedIn profiles - Launched a digital product by building a 2-page checklist and creating a landing page to assist 100+ students and job seekers on LinkedIn profile optimisation

• Business Development Intern (Seller Management) · Shopee07-01-2021 – 09-30-2021

  Top e-commerce in SEA and Taiwan - Generated reports using Powerpoint for senior management by collecting and analysing data on seller sentiments of new programmes using Excel within the seller community of 27k+ members. - Liaised with 10+ cross-functional teams to manage queries and sentiments on new programmes. - Maintained a positive brand reputation of Shopee within the seller community by reviewing 100+ posts by sellers per day and performed quality checks on customer service responses. - Organised 8 community events with 300+ submissions to increase average weekly active members by 14% - Reduced negative sentiments by evaluating 300+ complaints and initiated seller focus group sessions with relevant teams to address seller complaints.

• Marketing · UCL Business Society08-01-2020 – 05-10-2021

  - Lead a team of 5 and focused on social media growth strategies, resulting in increased Instagram followers by 80%, average engagement by 26%, 900+ members and grew from 0 to 1000+ followers on LinkedIn - Pioneered marketing events by organising the first marketing speaker event with 50+ signups. Coordinated with a virtual team for the second marketing event with 150+ registrants and 60% increase in attendees - Evaluated current system and saved time spent on event marketing by 16% through automation - Communicated clearly and collaborated with 15+ global teams on 20+ marketing campaigns

• Growth Marketing | Sales Development · Pangea01-03-2022 – 03-31-2022

  - Designed lead generation strategy to promote our Emerging Talent Program through social media channels including Facebook, LinkedIn, Discord groups and LinkedIn cold outreach, exceeding target KPIs by 50% - Cold email student societies for partnerships opportunities to promote the Emerging Talent Program - Resolve an average of 20+ weekly enquiries and clarified program offerings

• SEO Growth Associate (Marketing Analyst) · CoinGecko10-01-2022

  - Technical SEO: Reduce crawls to Redirect, Canonicals, Noindex, etc. from ~8M to ~6M by performing audits and collaborate with engineers to implement proposed changes - Increase monthly organic traffic by +58k to our pages by revising copywriting, introducing dynamic content and FAQs - Performed analysis to measure impact on new features and support business needs e.g. Identify the most significant levers for CoinGecko by determining which types of pages contribute the most traffic. - Build SEO dashboard for Growth Team on Google Looker Studio from scratch, using data from Google Search Console, Ahref, etc.

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