Melysha Acharya

About

SEO & AEO Manager with expertise in technical SEO and hands-on AI search optimization. Proven ability to drive organic traffic, improve rankings, and increase brand discoverability using search intent modeling, schema markup, structured data, and strategic content—plus AI-driven workflows that analyze competing pages, extract entities/gaps, score opportunities, and generate optimized briefs. Experienced across pharma and enterprise environments, with measurable revenue and visibility impact.

Experience

• SEO Manager · Camping World01-01-2025 – 04-30-2026

  • Drove +$500K in incremental organic revenue, reversing multi-year decline through SEO strategy and content optimization • Resolved 1M+ technical SEO issues, improving crawlability, indexation, and organic search performance • Worked with blog content team to advance AI strategies, advising them on blueprints for success and tracking AI Citations earned • Designed and optimized site architecture and taxonomy, improving crawl depth, rankings, and engagement • Conducted search analytics (GA4, GSC) to identify performance gaps and drive SEO strategy • Implemented schema markup, structured data, and robots directives • Led on-page and off-page SEO initiatives improving authority, rankings, and traffic • Developed an AI-driven SEO and AEO workflow analyzing competing pages, extracting entities and gaps, scoring opportunities, and generating optimized briefs • Led AEO strategy at blog.campingworld.com, improving visibility across AI-generated search platforms, over a year, gained 20 AI Visibility points.

• SEO & Demand Generation · Magic Leap10-01-2023 – 01-31-2025

  • Increased organic traffic by 10% and leads by 15% • Conducted search analytics and competitive analysis • Conducted technical audits • Worked with developers to fix technical issues • Wrote content briefs for content team • Improved keyword rankings and search visibility

• Director of Demand Generation · LXT.ai03-01-2022 – 11-30-2022

  • Worked within a million-dollar budget to manage a Digital Marketing Agency & 6 freelancers to develop & execute a robust Demand Generation strategy based on a multi-quarter growth roadmap. • Led and managed an outside agency to develop a strategy and execute on inbound marketing activities: SEM, SEO, Email Marketing, Webinars/Events, Blog/Content Calendar, Content Syndication, ABM to gain brand awareness and attract new prospects. • Doubled Organic traffic to LXT within 5 months & added 1.5 million in pipeline.

• Director of Marketing & SEO · Liqid06-01-2019 – 08-31-2020

  • Increased organic traffic by 600% and leads by 733% • Led SEO strategy including technical audits, keyword research and content optimization • Wrote the most downloaded Whitepaper for the business • Improved rankings and site performance • Managed a team of 2 marketers • As head of Demand Generation, updated website to include UX principles, moving people down the funnel toward “request a demo”

• Sr. Marketing Manager · Cloudistics05-01-2017 – 06-30-2019

  • Increased organic traffic by 650% and leads by 1000% • Led SEO and content strategy improving performance, writing and publishing blog articles • Managed SEM and Analytics vendors • Built reporting frameworks to measure SEO ROI

• SEO & Demand Gen Consultant · ObserveIT (Cybersecurity Startup)04-01-2016 – 05-31-2018

  • Built reporting frameworks to measure SEO ROI • Owned end-to-end SEO strategy: technical SEO, on-page optimization, content, and site architecture • Led website migration, improving crawlability, indexation, and overall search performance • Partnered with UX/dev to enhance Core Web Vitals, site structure, and conversion paths • Built search-driven content strategy aligned to personas, intent, and funnel stages • Wrote and published all blog articles • Increased inbound leads by 1000% and grew website traffic by 650%, driven primarily by organic search • Defined and tracked KPIs across rankings, CTR, traffic, and conversions using GA, Salesforce, and Pardot • Managed $20K/month budget, optimizing channel mix based on ROI and performance data

• SEO Consultant · Invested Digital06-01-2016

  • Led SEO and AEO strategy across clients, including pharma clients like Biogen and Revology Health, improving rankings and traffic. Moving one client from a 21 visibility score to a 33 visibility score, and another client from a 35 to 45 visibility score (ongoing work) • Conducted keyword research and search intent modeling • Wrote content briefs to deliver to content teams as needed • Delivered technical SEO audits to clients and implemented agreed-upon improvements • Conducted AI platform and prompt analysis, using a framework I created • Measured AI lift for clients and calculated how AI contributed to revenue

• SEO & Demand Generation · Magic Leap10-01-2023 – 01-31-2025

  • Increased organic traffic by 10% and leads by 15% • Conducted search analytics and competitive analysis • Conducted technical audits • Worked with developers to fix technical issues • Wrote content briefs for content team • Improved keyword rankings and search visibility

Education

• Rutgers Business SchoolMS, MS Digital Marketing
• Michigan State UniversityBA, BA Advertising

Similar talent on Pangea

Sam B.Director of SEO | Enterprise SEO & AI-Driven Growth | 9 Digital Media & Signa MarketingFort Myers, FLAlyssa N.GEO & SEO Content Strategist | Making Brands Visible on Google and AI SearchMetro Manila, PhilippinesMatthew S.SEO + GEO Expert with 10+ Years ExperienceSacramento, CAMelissa S. M.Senior SEO Manager | Driving Growth via Content Strategy, Technical SEO, AI Workflows & CRORoanoke, VA