Carlos Gomez

About

With a Bachelor of Science in Marketing from California State University, Los Angeles, I have honed my skills in digital marketing and brand management. Since June 2020, I have been a Graphic Designer at Keller Williams Beverly Hills, where I design impactful marketing collateral and manage the brokerage's digital presence. My role involves collaborating with over 750 real estate agents to enhance their brand identity and market presence.

Experience

• Marketing Advisor · Keller Williams Beverly Hills06-01-2020

  Design diverse print and digital collateral for an office of 750+ real estate agents, including email campaigns, social media content, magazine ads, mailers, flyers, HTML e-signatures, and signage. Manage the brokerage's social media presence, website, and weekly e-blasts and newsletters, ensuring consistent branding and engaging content. Collaborate with agents to develop comprehensive brand identity systems, enhancing their market presence and recognition. Facilitate the onboarding process for new agents, providing customized marketing collateral and training in CRM utilization, KW Command. Instruct agents on effective CRM utilization and best practices, optimizing their productivity and efficiency. Assist in coordinating monthly social events and promotional activities, contributing to office culture and community engagement.

• Social Media Manager · Self-employed01-01-2023 – 05-01-2023

  Became fascinated with A.I., especially as it pertains to generating images. Taught myself to use Midjourney and DALL-E and created my own Instagram account to grow a following.

• Social Media Manager · Pyre04-01-2020 – 07-01-2020

  Created creative product and gaming campaigns to generate leads and build community. Grew Instagram following from 0 followers to 1,800 followers in 3 months.

• Digital Marketing Intern · Brighton Collectibles06-01-2019 – 08-01-2019

  Researched and identified top online directories. Prepared and pitched all top online directories, cost, incentives, insights, and reach. Researched local listings management products for consideration. Optimized storefront information updating process. Ensured that their retail locations were listed correctly on as many directories as possible. Worked cross-functionally with teams to ensure consistent storytelling and brand verbiage. Used Microsoft Outlook to schedule interviews with colleagues in several departments to learn about their responsibilities. Learned how to use Brighton's ERP (Windx). Made a creative and professional presentation for my internship project.

Education

• California State University, Los AngelesBachelor of Science - BS, Marketing

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