Justine Mekler

About

As a passionate freelance social media and brand manager, I strive to amplify the voices of brands I believe in. I have a proven track record of positive KPIs and growing my clients’ accounts in an organic, intentional way. With a keen eye, I develop unique social media content and strong strategies that accurately tell the story of my client’s brands.

Experience

• Social Media Marketing Manager · Justine Mekler LLC09-01-2020

  • Develop unique social media and marketing strategies for multiple clients across different industries • Manage client content across multiple different platforms including Instagram, TikTok, and Facebook • Film high-quality UGC-style video content for clients Design branded social media graphics for clients in Canva, Adobe Photoshop & Adobe Illustrator • Write compelling, SEO-driven copy for social media captions • Research industry-specific trends and intentionally implement them into clients’ content strategy • Create in-depth Monthly Analytic Reports for all clients to track KPI’s and adjust social strategy as needed • Create well-researched client content calendars • Communicate with clients through a bespoke Notion database • Regularly engage with clients’ audience in an authentic way

• Visual Merchandising Manager, Visual Manager, Women's Manager, Women's Accessories and Home Manager · Urban Outfitters11-01-2011 – 02-01-2021

  • Teamed with the Store Brand Leader to bring our store from $3.1 million in sales in 2017 to $3.4 million in 2018 • Ran the UO New Jersey Instagram account using company guidelines to create a cohesive brand image • Integrated UGC into local UO New Jersey Instagram to create a diverse social media feed • Developed aspirational, shop-appropriate outfits on mannequins that help drive a higher UPT and AUR • Ensured a positive customer experience by tending to any personal shopping needs, complaints, or questions • Utilized PowerPoint to create bubble maps that properly display shop placement for each seasonal floor set update

Education

• LIM CollegeBusiness of Bachelor Administration, Fashion Merchandising

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