Carlos Loaiza

About

My name is actually... Carlos, but please call me Charlie! I am an Art Director and Multidisciplinary Designer, driven by a pursuit of holistic experimentation. My work is dedicated to helping brands tell their stories through Art Direction and Design.

Experience

• Designer · Schaaf10-01-2024

  As a Designer at Schaaf, my role involves creating dynamic visual and design content to enhance brand storytelling across multiple platforms. My role includes designing, and producing interactive materials to elevate the agency's digital presence and client campaigns.

• Freelance Graphic Designer · Chermayeff & Geismar & Haviv08-01-2024

  As a Creative Freelance Graphic Designer at Chermayeff & Geismar & Haviv, I collaborate with the design team to develop brand identities and visual systems. My role involves conceptualizing and executing high-quality design solutions for a diverse range of clients.

• Visual Designer and Writer · Prologue Magazine09-01-2020

  As a visual designer at Prologue, my role revolves around working alongside the publication's visual identity and layout. My primary focus is to maintain design consistency while adhering to established brand guidelines. Collaborating with the editorial team and meeting production deadlines are integral aspects of my work to create visually captivating and reader-friendly magazines.

• Marketing Apprentice · IE School of Architecture and Design09-01-2023 – 07-01-2024

  As a Marketing Apprentice, I played a crucial role in supporting the marketing team's efforts to promote and strengthen the brand and reach the target audience. This position offered me a valuable hands-on experience in various aspects of marketing, including digital marketing, social media, content creation, and market research.

• Design Intern · Relajaelcoco05-01-2023 – 07-01-2023

  During the period of my internship, I was able to gain valuable experience in visual brand analysis and design, while working with the team at Relajaelcoco. My role within the studio encompassed a variety of tasks aimed at enhancing brand presence and optimising various aspects of the internal projects.

Education

• IE School of Architecture and DesignBachelor in Design, Design
• Singapore University of Technology and Design (SUTD)Exchange Program, Design

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