Carson Olivares

About

With roots in editorial, Carson developed a deep instinct for connecting a brand story to culture—a throughline that runs through everything she makes. She brings both agency rigor and founder-side intimacy to her work, having operated in both worlds. As Strategy Director at Invisible Dynamics, the agency held the office of the CBO at Gap and led a multi-year brand transformation initiative spanning brand strategy, culture strategy and social strategy—executed across multiple seasonal campaigns, brand collaborations and categories such as GapKids and GapBody. Prior, she was a founding team member of Perelel as Director of Content, a category disrupting women’s vitamin brand that secured investment from Unilever Ventures in year two and was named Glossy Wellness Brand of the Year. She later returned as Senior Creative Director. Her expertise sits at the intersection of strategy and creative to build emotionally resonant brands.

Experience

• Brand & Creative Strategy Consultant · Inesitta Studios2023

  Brand & Creative Strategy Consultant 2023 - Present (3 years) Los Angeles, CA

• Senior Creative Director · Perelel06-01-2025 – 05-31-2026

  Senior Creative Director June 2025 - May 2026 (1 year)

• Strategy Director · Invisible Dynamics09-01-2024 – 07-31-2025

  Strategy Director September 2024 - July 2025 (11 months) Clients include Gap, Nike, Banana Republic, Formula Fig, Beyond Yoga and more.

• Sr. Brand Strategist · Perelel08-01-2023 – 09-30-2024

  Sr. Brand Strategist August 2023 - September 2024 (1 year 2 months)

• Founding Team + Director of Content & Community · Perelel07-01-2020 – 07-31-2023

  Founding Team + Director of Content & Community July 2020 - July 2023 (3 years 1 month) Los Angeles, California, United States

• Digital Content Manager · PAIGE05-01-2018 – 07-31-2020

  Digital Content Manager May 2018 - July 2020 (2 years 3 months) Los Angeles Metropolitan Area

• Community Manager, Clique Brands · Clique06-01-2016 – 02-28-2018

  Community Manager, Clique Brands June 2016 - February 2018 (1 year 9 months) Greater Los Angeles Area Brands included: Who What Wear, Byrdie Beauty, MyDomaine & Obsessee.

• Assistant Editor, Who What Wear · Who What Wear03-01-2015 – 06-30-2016

  Assistant Editor, Who What Wear March 2015 - June 2016 (1 year 4 months) Greater Los Angeles Area

• West Coast Communications Coordinator · Vaunte09-01-2014 – 03-31-2015

  West Coast Communications Coordinator September 2014 - March 2015 (7 months)

• Writer, SHAPE Digital · American Media05-01-2012 – 10-31-2014

  Writer, SHAPE Digital May 2012 - October 2014 (2 years 6 months) New York, NY

• Editorial Assistant, Parents Magazine · Meredith Corporation08-01-2013 – 01-31-2014

  Editorial Assistant, Parents Magazine August 2013 - January 2014 (6 months) New York, NY

• Features Intern, Marie Claire Magazine · Hearst Magazines09-01-2012 – 05-31-2013

  Features Intern, Marie Claire Magazine September 2012 - May 2013 (9 months) New York, NY

Education

• Hofstra UniversityBachelor of Arts (B.A.), Journalism and Minors in Marketing and Fine Arts

Similar talent on Pangea

Sophia M.Experienced Designer and Social Media ManagerNew York, NYRocio D.Social Media Strategist & Creative Director | Content Systems, Storytelling, and PerformanceBarcelona, SpainMadison A.Designer & Storytelling Creative | Brand Strategy, Social & Motion DesignNew York, NYAndrea L.Senior Brand & Marketing Strategist | Beauty, Wellness & CPG | 360° Campaigns | Product Launches | Retail & Digital MarketingSan Francisco, CA