Madison Aplin

About

Multidisciplinary designer and storyteller crafting thoughtful, visually magnetic brands across digital, social, and experiential spaces. Blends creative intuition with strategic clarity—design that captures attention and creates connection—leading narrative-driven social and campaign creative rooted in brand strategy across wellness, healthcare, lifestyle, and design sectors. Builds concept-to-execution creative and scalable visual systems across platforms, with experience across agencies, startups, and freelance work; process rooted in empathy, narrative, and intention. Has led creative for lifestyle, wellness, and healthcare brands, and contributed to art direction and design of large-scale brand campaigns spanning social, motion, and print.

Experience

• Freelance Creative Partner & Designer · Freelance05-01-2025

  Lead narrative-driven social and campaign creative rooted in brand strategy across wellness, healthcare, lifestyle, and design sectors. Lead concept-to-execution creative and build scalable visual systems across platforms. Tatum Kendrick Design: Shaping narrative-driven social direction through vignette-style storytelling; developing visual systems and scalable content templates (ongoing). Hello There Collective: Contributed to social strategy and editorial-style content planning while supporting visual storytelling systems and narrative structure across client accounts. LŌKAHI Therapeutics: Led transition from Apimeds to Lokahi; executed full brand rollout across presentations, collateral, and merchandise. PCI Campaigns: Led rebrand and website redesign; developed cohesive identity and marketing assets. Contributed to the art direction and design of large-scale brand campaigns for clients including Tarsus, Alastin, and Bausch + Lomb. Collaborated across departments to conceptualize, design, and deliver campaigns spanning social, motion, and print. Example Project: Xdemvy "Mite Party" Campaign Created 12 animated posts for Instagram/TikTok in two weeks, from concept to execution. Designed layouts in Figma and animated frame-by-frame in After Effects based on live feedback and brand guidelines. Played a key role in one of two in-house designers responsible for conceptualizing and executing visual content for internal and global marketing campaigns. Clients included: Northwell Health, Truist bank, Walmart, Crowe, Mahindra. Example Project: Northwell Health + Aly & AJ "Gun Prevention" Campaign Created visually impactful designs across billboards, newsletters, websites, social, and other branding initiatives that elevated client engagement and enhanced agency recognition. Worked along side with Heller CEO on leadership & entrepreneurial skills

• Designer · Heller10-01-2023 – 04-01-2025
• Designer · StrawberryFrog06-01-2021 – 07-31-2023

  Awarded Company Recognized Employee – StrawberryFrog 2023 Multiple managerial experiences

Education

• Fashion Institute of TechnologyB.A., B.A. in Advertising & Digital Design
• Fashion Institute of TechnologyMinor(s), Minors: Women & Gender Studies, Art History, Psychology

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