Casey Grogan

About

Experienced digital strategist and social media expert currently in transition after serving as the Assistant Director of Digital with Beaver Sports Properties and Oregon State University Athletics. With a proven track record in driving digital growth and enhancing brand visibility, I specialize in crafting effective digital strategies that resonate with target audiences.

Experience

• Assistant Director of Digital Strategy · Beaver Sports Properties03-01-2023

  • Execute the digital strategy for Oregon State University's Athletics Department, emphasizing ticket sales, team and student-athlete promotion, and engagement with Diversity, Equity, Inclusion, and Belonging (DEIB) initiatives. • Manage and curate content for the department's primary social media accounts, resulting in a remarkable 95.1% increase in Facebook engagements, 117.5% increase in Instagram engagements, and 5.9% growth in Twitter engagements over the past year. • Achieve substantial Instagram growth with a 4,457 increase in followers over the past year, including 2,046 followers gained in the last 90 days, marking a 93.2% growth rate. • Devise comprehensive content plans for EDIB Heritage Months and orchestrate celebrations, effectively blending athletics with cultural and historical significance. • Develop weekly and monthly reports, utilizing social media analytics, link tracking, and social listening, to measure and optimize the impact of digital initiatives on Beaver Athletics. • Utilize Adobe Photoshop and Oracle Eloqua for content creation and email campaign management of the weekly Oregon State Athletics email marketing campaign, known as Tail Mail. • Improve two-month ticket sales clickthroughs from 237.4 to 479.4 (per email), a 102% increase, since taking over Tail Mail. • Significantly enhance ticket clickthroughs' share of total clickthroughs from 17.1% to 33.2%, marking a 16.1% increase. • Successfully orchestrated a social media campaign in honor of National American Sign Language Day, achieving a notable increase in shares compared to other DEIB-related posts. • Led the creation of a captivating photo carousel showcasing "homegrown" student-athletes representing the Beavers, in the Beaver State, as part of a celebration of the State of Oregon's 165th year of statehood.

• Director of Communications & Customer Success Manager · ARI Athletics05-01-2021 – 03-01-2023

  • Provided customer success support to 68 individual clients and three departments, including admissions integration. • Built strong relationships with key stakeholders in the athletic and admission fields, including coaches and administrators, through the successful onboarding of new clients. • Analyzed data and utilized informed recommendations to enhance the performance of the ARI Athletics platform, providing training and support to clients as needed. • Collaborated with the sales team in attracting potential clients by generating interest inquiries. • Conducted extensive testing and managed support tickets using Airtable for new platform features. • Possessed expertise in multiple CRM platforms, providing clients with guidance on managing their own databases. • Produced video tutorials with voice-over guidance and distributed tutorials to clients, enabling quick understanding of new features and addressing questions in between meetings. • Ensured customer database organization within Intercom. • Designed and executed social media campaigns that aimed to increase brand recognition, utilizing visually appealing graphics and announcements to showcase partnerships.

• Director of Athletic Communications · Sweet Briar College03-01-2018 – 05-01-2021

  • Led communications for nine athletic teams, including website and social media content creation. • Oversaw digital assets, including photo and video, and produced graphics for athletics use across various platforms. • Contributed to expanding the athletics brand through research, focus groups, and working with a graphic designer on a new portfolio of logos. • Coordinated website transition, serving as primary contact with provider to design and launch new athletics website. • Established partnerships with Under Armour and BSN Sports to become the official apparel and uniform suppliers for athletics. • Managed sports events, including serving as tournament director for the inaugural Battle of the Blue Ridge tennis tournament. • Streamed live video of sporting events, incorporating on-screen graphics and score information. • Produced virtual end of year awards banquet, with responsibilities including scriptwriting, pre-recorded segments, and graphics. • Generated website content and social media posts during the COVID-19 pandemic. • Analyzed communications flow to prospective students during the pandemic, offering recommendations for adaptability.

• Assistant Commissioner, Director Communications · Northwest Conference08-01-2017 – 03-01-2018

  • Boosted social media presence for the conference through strategic posting on Twitter and Instagram, resulting in a 266 follower growth on Twitter and 209 on Instagram in three months. • Achieved over 100,000 monthly Twitter impressions in the same period. • Launched student-athlete Instagram Story Takeovers and the "NWC Trophy Tour" campaign, featuring the conference championship trophy at Pacific Northwest landmarks. • Administered weekly conference awards; solicited nominations, created announcements and content for social media and website. • Supported the Northwest Conference Championships by producing website content and providing photography and live social media coverage to host institutions. • Developed conference materials and designed branded assets; contributed to the redesign of the conference website.

• Assistant Director of Athletic Communications · Pacific University10-01-2014 – 03-01-2018

  • Provided comprehensive coverage and acted as primary contact for eight of 23 NCAA Division III teams and a WCWA Women's wrestling program. • Developed and implemented a successful communication strategy across multiple channels, including the athletics department website, press releases, distribution lists, and social media. • Innovated the department's social media presence, resulting in Pacific's ranking in the top 40 nationally on the D3 Social Media Leaderboard across Facebook, Instagram, and Twitter. • Conceptualized and executed athletic department branding and design, serving as the primary contact for the redesign of the athletics website. • Managed a team of 10-15 student work-studies, responsible for coaching, scheduling, and payroll. • Executed on-site administration for both the 2016 spring and 2017 fall golf championships, proposing and implementing the first-ever live hole-by-hole scoring in conference history.

• Assistant Director of Athletic Communications · Newberry College07-01-2011 – 04-01-2014

  • Executed a successful communication strategy for a portfolio of 17 NCAA Division II teams, leveraging social media and partnerships with student-athletes to enhance content creation. • Boosted engagement and reach on social media by creating accounts and spearheading a strategic content plan. • Demonstrated strong project management skills by leading a successful fundraiser for breast cancer awareness, raising over $1500 through partnerships and events. • Conceptualized and executed the first-ever awards show, "The Wolfies," overseeing all aspects of the event including nomination and voting processes, writing the script and timesheet, and recruiting presenters. • Provided live commentary as a public address and radio announcer at select sporting events, further elevating the visibility of the athletic department.

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