Elizabeth Dix

About

I’m a strategic social-first marketer with a passion for blending creativity and data to tell stories that resonate. With dual degrees in Marketing and Health Promotion, I’ve managed national healthcare rebrands, delivered high-impact social media strategies, crafted Super Bowl ad messaging, and built fundraising campaigns that turn engagement into real-world impact. I’m skilled in campaign management, social media strategy, and performance analytics—but I’m equally known for bringing quick wit, creative spark, and positive energy to every project. When I’m not shaping brand narratives, you’ll find me exploring locally-owned coffee shops, getting lost in a dystopian novel, or training for my next marathon!

Experience

• Marketing and Social Media Freelancer2025-08-01 –

  As a Marketing and Social Media Freelancer, I empower small- to medium-sized businesses by delivering tailored social media solutions. My focus is on creating engaging content and effective marketing strategies that not only capture attention but also initiate meaningful conversations. By leveraging my expertise, I help brands maintain visibility and drive growth in a competitive landscape. I currently offer marketing consultation, social media management, content creation, and website marketing services.

• Communications Specialist · Manning Family Children's2024-01-01 –

  ● Managed all paid and organic social media efforts, coordinated SEM marketing, and ensured brand consistency across traditional and digital channels leading to the increase of net audience growth on social media by 36.4% ● Produced campaign messaging for Eli Manning, Cooper Manning, and Archie Manning for several campaigns including a regional Super Bowl television commercial ● Spearheaded a pediatric cancer awareness and fundraising campaign, utilizing targeted digital marketing strategies, including paid social media, UGC content, and short-form video content, resulting in increased community engagement and donations for a new Bone Marrow Transplant Unit ● Collaborated with cross-functional teams, including physicians, nursing leadership, and executive leadership, to ensure medically accurate and aligned marketing efforts

• Social Media and Analytics Manager · Venator Performance Marketing2022-05-01 – 2024-01-01

  ● Conceptualized and designed 30 social media concepts per month to post across Facebook and Instagram for multiple brand accounts ● Maintained weekly performance reports to communicate social media marketing initiatives and analysis to agency leadership

• Shift Team Lead · Scooter's Coffee2022-03-01 – 2023-06-01
• Student Assistant · The University of Iowa Tippie College of Business2021-05-01 – 2021-08-01

  - Acted as an accessible resource to 200 undergraduate student interns to share advice and troubleshoot common internship experiences. - Assisted instructor in reviewing and providing feedback on student assignments. - Collected and compiled data regarding Tippie students' internship experiences.

• Maintenance Crew · Beaver Hills Country Club2021-03-01 – 2021-08-01

  - Demonstrated swift ability to learn and adapt to new responsibilities. - Performed friendly customer service to golfers while simultaneously completing vital work tasks. - Completed high-precision course maintenance to meet high quality standards

• VP Media · CHAARG2020-03-01 – 2021-05-01

  • Implemented social media campaigns to encourage virtual engagement and increase sense of community for 130+ members • Demonstrated editing skills by making a recruitment video and podcast that highlight the mission of this women's wellness organization on campus • Grew social media channel followings organically by over 25% on Instagram and Facebook

• Marketing Intern · OpenLoop2020-04-01 – 2020-08-01

  • Managed daily marketing tasks and objectives to maximize digital communication amidst the Covid-19 pandemic, including but not limited to managing 4 social media platforms, market research, copy and design, and communicating goals to 8 other team members. • Constructed a 3-week digital media campaign during the company rebrand to communicate a company name change to current and prospective clients • Budgeted and ran Facebook and Google Ad campaigns to generate up to 1,000 leads per campaign

• Intern · Melissa Barber Marketing2019-03-01 – 2019-07-01

  • Scheduled and drafted monthly social media campaigns for 6 clients • Videotaped and edited marketing videos to YouTube to expand client base • Conducted research for multiple social media platforms including Instagram, Twitter, and Facebook to increase engagement

Education

• The University of Iowa Tippie College of BusinessBachelor of Business Administration - BBA, Marketing
• University of IowaBachelor of Science - BS, Public Health Education and Promotion
• Waverly-Shell Rock Senior High SchoolGPA 4.0

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