Cassi Hentzel

About

As a seasoned Creative Project Manager, I specialize in aligning creative vision with organizational goals to drive impactful business outcomes. With over a decade of experience in leading cross-functional teams, managing complex projects, and developing integrated marketing strategies, I bring a strategic approach to everything I do. My background spans creative direction, project management (Agile & Waterfall), and digital transformation, particularly in brand building and marketing automation. I’ve successfully led large-scale projects, including a $5M initiative to improve public safety across jurisdictions, and executed marketing campaigns that enhanced brand visibility and engagement. I thrive in dynamic, high-stakes environments where collaboration and leadership are key to achieving business objectives. Beyond my technical expertise, I’m passionate about empowering teams and mentoring individuals to unlock their full potential. If you're looking for a results-driven project manager who can lead with creativity, drive operational efficiency, and foster team growth, let’s connect!

Experience

• Strategic Business Consultant & Project Manager · Cassi Hentzel Strategic Business Consultant & Project Management2020-04-01 –

  I’m Cassi, a certified project manager with over a decade of experience transforming visions into reality. With a track record of managing multi 7-figure projects across both small entrepreneurial ventures and large government initiatives, I’ve honed my skills in the dynamic world of project management. I specialize in working with Small Female Owned Businesses but have also managed large multiphased government projects.

• Project Management Consultant · Polk County Emergency Management2021-01-01 – 2024-01-01

  Spearheaded a $5M multi-phase project aimed at improving public safety and streamlining collaboration across multiple stakeholders, ensuring the alignment of strategic goals. Managed diverse stakeholder groups, driving engagement through tailored communication strategies and securing project buy-in from 37 entities. Led intergovernmental agreements to foster cooperation and align project goals with broader community needs. Ensured compliance with project timelines, overseeing nine contracts and ensuring deliverables met key objectives. Facilitated agile ceremonies, improving team efficiency and delivering high-quality projects on time.

• Quality Assurance Specialist · BirdDogHR2018-03-01 – 2020-03-01

  I worked with our developers to deliver quality enhancements to our customers. Defined testable requirements and acceptance criteria. Identified related areas to test based on functionality being released. Escalated challenges with functionality to the appropriate team members in a timely manner. Reported, defined and analyzed defects found during testing or reported by clients. Tracked defects and drove resolution utilizing the defect tracking systems Jira and DevOps.

• Solutions Consultant · BirdDogHR2015-01-01 – 2018-03-01

  I partner with our sales team and product development departments to present the best solutions to meet our clients needs. I present Sales demonstrations and work with customers to provide a strategy for selecting and implementing software. I manage 3rd party relationships and coordinate with contacts on any customization requests.

• Relationship Manager · BirdDogHR2013-06-01 – 2015-01-01

  BirdDog provides recruitment and applicant tracking solutions including candidate sourcing and screening, recruitment management, and reporting for compliance. As a leader in delivering easy-to-use recruiting software and services, BirdDog’s proven cloud-based solution drives candidate flow, shortens time to hire, centralizes communication, and reduces your cost of recruiting. BirdDog’s clients span all industries with an emphasis on construction, engineering and supply. BirdDog is proud of our high satisfaction rating across our 650 customers who have transformed the “panic hire” into an organized and effective talent acquisition strategy.

• Marketing · BirdDogHR2012-09-01 – 2015-01-01

  Multimillion-dollar Human Resources Firm selling applicant tracking software and marketing solutions; Manage and develop electronic marketing campaigns. Talent acquisition and evaluation Multi-channel position marketing

• Community Affairs Representative · Wells Fargo2012-03-01 – 2012-09-01

  Oversee application process for the REO Discounted Sales and Donation program. Coordinate, develop, and orchestrate client communication strategies. Generate, manage, and analyze progress reports. Present program recommendations and status reports to management team.

• Client Relationship Coordinator · Pen-Link2010-04-01 – 2011-12-01

  Molded client exchanges into long-term and meaningful relationships through daily customer interactions and product support. Developed test plans to ensure customer satisfaction in new Pen-link products Contributed articles for monthly newsletter and Knowledge base highlighting current events and new product features Identified customer needs and supplied efficient and creative solutions.

• Volunteer Coordinator · Habitat for Humanity2009-12-01 – 2010-03-01

  Partnered with Chapter President to create a cohesive message to attract younger volunteers through local University and College activities and community forums. Revamped volunteer database to increase user experience and efficiency with compatibility to newsletter and volunteer communication programs Coordinated with existing volunteer leaders to create and implement a training program for new and inexperienced volunteers in order to enhance volunteer experience and increase safety levels Organized and managed day to day volunteer activities.

• Digital and Creative Project Manager · C + Co Creative2019-01-01 –

  Directed comprehensive rebranding efforts, aligning visual identities with target audiences, enhancing brand recognition and engagement. Managed website redesign projects with a focus on user-centric design principles that led to an 83% increase in traffic and a 24% decrease in bounce rates. Led the development and execution of integrated marketing campaigns, achieving a 25% increase in leads and enhancing brand visibility. Supervised creative teams in graphic design, video production, and photography, ensuring cohesive representation across digital and print platforms. Implemented marketing automation and project management tools to streamline workflows and boost team efficiency.

Education

• University of Nebraska-LincolnBachelor of Science, Business Administration; Marketing and International Business
• University of Nebraska-LincolnBachelor of Business Administration (B.B.A.), International Business, Marketing

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