Kenya DuBose

About

Dynamic and results-driven creative that bridges the space between strategy and execution. I operate at the intersection of creative, product, media, and analytics — translating business goals into structured plans and multi-channel campaigns that drive measurable outcomes. My strength lies in connecting cross-functional teams and turning collaboration into execution, ensuring ideas move from strategy to launch with clarity, momentum, and precision. My background spans linear TV, CTV, digital, paid social, search, and OOH, building integrated brand experiences that touch every point of the customer journey. Whether partnering with product teams on GTM planning or guiding creative development and media alignment, I ensure brand story, audience strategy, and performance insights work together seamlessly. Operational excellence is core to how I lead. I streamline workflows, approvals, and asset delivery using Asana, Jira, digital asset management systems, and WordPress, bringing structure and accountability to fast-moving programs. I make the work work — transforming direction into action, aligning stakeholders, and creating systems that scale. I thrive where vision meets process — where brand ambition needs a strategic operator who brings clarity to complexity, elevates collaboration, and drives execution that teams can see and customers can feel. What I bring: • Integrated campaign strategy & creative execution • Multi-channel activation (TV, CTV, digital, paid social, search, OOH) • Cross-functional alignment across creative, media, product, analytics • Insight-driven optimizations and performance storytelling • Workflow systems & delivery operations (Asana, Jira, DAM, WordPress) If you’re building meaningful work — a brand, a campaign, a program, or a product — I help bring it to life with strategic clarity and operational power.

Experience

• Business Analyst · American Express03-01-2025 –
• Digital Strategist · Hearts & Science04-01-2022 – 08-01-2024

  Led comprehensive digital marketing campaigns across various channels, including digital, social, search, and linear TV, with a focus on driving brand awareness and business growth. - Leveraged Nielsen Media Impact to create daypart allocations for TV plans, ensuring optimized reach and frequency, resulting in more effective linear media buys. - Utilized MediaTools to design and maintain detailed media flowcharts, ensuring precise alignment of media plans with campaign goals and budgets. - Directed cross-functional teams, from creative to media planning, ensuring seamless execution and alignment with overall business objectives.

• Optimization & Innovation Specialist · Kepler10-01-2021 – 04-01-2022
• MyChart Analyst · Yale New Haven Health01-01-2021 – 10-01-2021

  Focused on providing technical support while aiding in preparation of video visits between patients and health providers.

• Front Desk Representative · Club Pilates10-01-2019 – 01-01-2021

Education

• Iona UniversityBachelor of Business Administration - BBA, Marketing

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