Caterina Carraro

About

Senior Product Designer & Design Systems Consultant with 9+ years of experience delivering scalable SaaS platforms, UX architecture, and design systems across B2B and B2C. Specializes in UX architecture, product structure, and system design, embedded with product teams to improve clarity, speed, and decision-making. Leverages AI-driven workflows (prototyping, UX writing, layout generation, and asset production) to accelerate delivery while maintaining quality and scalability. Experienced across dashboards, mobile apps, landing pages, onboarding, and investor communications, with strong cross-functional collaboration (founders, PMs, engineers, QA).

Experience

• Senior Product Designer (Consultant) · Self-Employed / Senior Product Designer & Design Systems Consultant (Consultant)2023 – 2026

  Delivered end-to-end product design across platforms, dashboards, mobile apps, and landing pages Defined UX architecture, user flows, and product structure in early-stage and scaling environments Built and scaled design systems (tokens, components, UI frameworks) across product ecosystems Integrated product communication layers (onboarding, landing pages, investor decks) aligned with UX strategy Applied AI-driven workflows (prototyping, UX writing, layout generation) to accelerate delivery Worked embedded with founders, PMs, engineers to drive product direction and execution Delivered high-quality design solutions under tight timelines, balancing speed, clarity, and scalability

• Senior Product Designer · Building Minds GmbH (Schindler Group)01-01-2024 – 12-31-2025

  Project winner of IF Design Award 2026: led core SaaS platform redesign (UI architecture, layout systems, visual hierarchy) Scaled and documented a component-based design system & storybook Co-developed with Senior Product Leader structured design workflows (briefing system via automated questionnaires, Azure DevOps board and tickets integration) Introduced Tech Inspections & Design QA reviews to improve design–IT alignment Reduced ambiguity and improved delivery speed through structured processes Delivered end-to-end new features including user testing

• Art Director for Product & Marketing · soniq GmbH01-01-2023 – 12-31-2024

  Led integration of a scalable design system (Ant Design + Token Studio) across web and mobile app Delivered full product + brand rebranding across platform and communication layers Designed conversion-driven landing pages and website Facilitated workshops with stakeholders (incl. McKinsey consultants) for product strategy Accelerated production through AI-supported asset generation Reduced design complexity and improved scalability of UI components: Figma performance improvement +66.67% (components variables reduced from 3000 to 1000)

• Senior Product & Visual Designer · Adjust · Fressnapf · Datarade01-01-2022 – 12-31-2023

  Designed product features, dashboards, and UX flows for B2B platforms Redesigned Help Center UX/UI improving navigation, accessibility, and clarity Worked across product, system, and communication touchpoints Contributed to UX strategy, design systems, and cross-functional alignment Product Communication & Growth Landing Pages & Conversion Optimization Onboarding Flows & Product Adoption Pitch Decks & Data Storytelling

• Product & Brand Designer (In-house) · Billie GmbH01-01-2017 – 12-31-2020

  Designed core B2B product features and scalable design system Conducted UX research, usability testing, and prototyping Led rebranding and rollout across product and marketing Collaborated in Agile teams with PMs and engineers Contributed to Series B (€36M) pitch deck and product demo

Education

• Nielsen Norman Group - UX (DE, Berlin)UX (course/training)
• MIB School of Management - Product Development (IT, Trieste)Product Development (IT)
• SID Italian School of Design - Product & Brand Design (IT, Padua)Product & Brand Design

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