Ihor Popel

About

I am a product designer with over 10 years of experience in UX/UI design, having worked on 70+ products—from sleek mobile apps to powerful SaaS platforms. I specialize in creating user-centered systems that drive growth and solve real problems, collaborating effectively with developers, managers, and founders to bring ideas to life. With strong organizational and analytical skills, I thrive on building design systems, streamlining workflows, and crafting interactions that resonate. Fan of bootstrapping, small teams, and turning user feedback into impactful solutions.

Experience

• Principal Designer · AceTrader Inc. (TradeVision)11-01-2023

  TradeVision is a platform for investment management, market data analysis, and trading process automation. + Spearheaded the rebranding of “TradeVision,” including creating a new name, logo, and visual identity, which laid the foundation for launching 4 new modules and expanding the platform’s capabilities. + Designed and launched an advanced multi-chart interface, expanding the platform by introducing 2 new verticals—stocks and crypto, enabling users to work with 3 charts simultaneously—a key competitive edge. + Built a scalable design system, reducing design production time by 30% and ensuring alignment with strategic goals. + Designed and implemented an AI-driven price prediction feature, achieving a 25% improvement in forecast accuracy, leveraging technical analysis and historical data. + Improved user engagement by 2x and reduced drop-off rates by 30% through user-driven enhancements and A/B testing. + Boosted conversions, doubling first payments and increasing repeat payments by 20%, with NPS improving 2x.

• Co-Founder · UFLOW • UX/UI COMMUNITY09-01-2023

  UFLOW.PRO – UX/UI Design Community and Ecosystem + Co-founded one of Ukraine’s largest UX/UI communities with 2,300+ specialists, fostering skill growth, higher incomes, and startup connections. + Mentored designers and organized bootcamps, helping advance careers and portfolios. + Launched mini-products for designers and expanded the community’s influence on X (Twitter).

• Head of Design · LiveDune05-01-2021 – 04-01-2022

  Led a team of 10 designers across specialized groups (Retention, Activation, Core, and R&D), driving innovation and aligning design strategies with business goals. + Retention Team: Increased DAU by 150% and boosted NPS through customer feedback loops, reducing churn with retention-focused features. + Activation Team: Boosted C0 conversions by 30% and C1 by 17%, redefining onboarding with “aha moment” research and user-focused flows. + Core Team: Developed a unified design system consolidating eight smaller systems, streamlining workflows for 12,000+ users, and increasing engagement by 50%. + R&D Team: Tested 10 new products and 5 markets, successfully launching SMM reports for SMBs and expanding into Brazil and Spain.

• Lead Product Designer · LiveDune11-01-2020 – 05-01-2021

  Created scalable design processes, transitioning from templates to custom, user-centered solutions. + Digitized outdated workflows, establishing unified design strategies and reducing manual errors by 20%. + Crafted core concepts for 5 modules and hired 3 outsourced designers to drive product growth.

• Senior Product Designer · Rademade07-01-2018 – 12-01-2019

  Delivered enterprise solutions for 15+ projects across E-commerce, Fintech, and Healthcare, enhancing product functionality and user experience. Crafted a design system for Ukraine’s largest e-commerce platform, boosting mobile conversions by 250% on a ticketing platform. Directed a cross-functional product team, mentored designers, and streamlined internal design processes.

• Lead Product Designer · Agenda.Video12-01-2019 – 11-01-2020

  Agenda.Video – Marketing Video Production Tool. Engineered a web platform that increased conversions by 40% and introduced a data-driven UX strategy. Developed a scalable design system and directed a team of 5 designers to achieve seamless execution. Agenda.Video’s content reaches 200 million people monthly.

• Senior Product Designer · Vybory.ua03-01-2016 – 04-01-2018

  Vybory.ua was the largest platform for news and information about the government, politics, and elections in Ukraine. Owned UX and design, delivering MVP features and creating comprehensive UI components across the platform. Focused on user-centric improvements, collaborated with developers to streamline workflows, and ensured high-quality implementation.

• Graphic designer · MHP SE09-01-2015 – 03-01-2018

  Developed a cohesive brand identity from concept to execution. Designed 50+ marketing materials, including brochures, posters, and social banners for both online and in-store use. Coordinated promotional events with 5+ local vendors, creating key materials to support marketing efforts. Created 15+ templates for event management and training, streamlining processes and ensuring consistency.

• UX/UI designer · Tunnel03-01-2015 – 08-01-2015

  Designed corporate websites and mobile applications, creating a cohesive and engaging user experience. Developed company identity, including visual style, logos, and icons. Collaborated with Product, Engineering, and Marketing teams to refine the design language. Delivered marketing materials such as presentations, business cards, roll-ups, and brochures.

• Graphic & Web designer · FineArt08-01-2014 – 03-01-2015

  Created digital and print assets, including catalogs, marketing materials, and large-format designs. Delivered social media creatives, banner ads, and web assets using HTML and CSS. Developed campaign visuals that boosted customer impressions and traffic while aligning with global advertising initiatives.

Education

• Vinnytsia National Technical UniversityBachelor's degree

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