Cecilia Scotto

About

Creative marketing and management professional with 3 years of experience in content creation, social media promotion, and project management. Manages end-to-end video production and creative direction, develops production budgets ($11,000+ per project), and leads cross-functional teams to ensure brand consistency and compliance. Skilled in CapCut, Audacity, Canva, Adobe Photoshop, and social media content creation for driving enrollment and community engagement.

Experience

• Dance Director · The Gym Station07-01-2024

  Video Production & Creative Direction • Manage end-to-end video production for curriculum and promotional content, creating 6+ video projects annually with complete storyboarding, scripting, and music editing. Develop and maintain brand consistency across all video and written materials • Direct and produce content for 2 major annual productions, overseeing all creative elements from concept to final delivery Budget Management & Strategic Planning • Develop and manage production budgets averaging $11,000 per project, including costumes, props, backdrops, and stage design for the Houston, Dallas and Austin locations • Collaborate with leadership team bi-weekly to align creative output with strategic goals and budget parameters Social Media & Digital Content • Produce 12+ social media posts annually, creating engaging visual content and highlighting programs that drives enrollment • Design promotional materials including posters, signage (10+ varieties per event), and digital assets using Canva and Photoshop • Capture behind-the-scenes and authentic moments during classes and events to build community engagement Team Leadership & Collaboration • Supervise and train 6 coaches in the Houston region, plus 1-2 new hires annually on content creation, reporting, and brand standards • Coordinate with 20+ coaches weekly via email communications covering curriculum, enrollment strategies, and production preparations

• Assistant Director · The Gym Station10-01-2023 – 07-01-2024

  • Managed weekly reporting to executive leadership on program performance and creative initiatives • Created social media content 3x weekly, highlighting achievements across dance, sports, and gymnastics programs • Supervised quality control for coach-generated content and student reports across 90 school programs • Trained new hires on organizational standards, content creation, and brand compliance

Education

• New Mexico State UniversityMaster of Arts, Master of Arts in Teaching Dance
• University of Texas, El PasoBachelor of Business Administration, Marketing and Management (Concentration: Entrepreneurship)

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