Dallin Lyon

About

I am a social media manager and event professional with a strong focus on storytelling and building connections. My background as a writer, songwriter, and dancer informs my approach to creating content that resonates and unites audiences. I have managed Instagram campaigns, established social media presence from the ground up, and supported event marketing initiatives that drive engagement. I believe social media is a powerful tool for fostering meaningful connections worldwide.

Experience

• Student Event Planner · BYU Continuing Education Events07-01-2025

  Support the planning and execution of youth dance camps and other large-scale events by overseeing logistics, including vendors, timelines, budgets, and on-site coordination. Manage the program’s Instagram presence through content creation, scheduling, and engagement strategies. Contribute to the design of our dance camp websites. Collaborate with cross-functional teams to promote events, increase attendance, and enhance the participant experience. Maintain consistent communication with stakeholders, partners, and attendees, and track performance metrics to inform future campaigns. Remain positive and self-possessed throughout all responsibilities.

• Social Media Manager · BYU International Folk Dance Ensemble08-01-2023 – 08-01-2025

  Led a four-person social media committee responsible for promoting the BYU Folk Dance program online. Managed content for Instagram, Facebook, and YouTube, focusing on engaging storytelling and consistent branding. Managed posting schedules, developed new strategies, organized archival data and files, including videos and images from performances, and acted as the liaison between the ensemble director and the committee. Produced visual and video content and monitored analytics to increase audience engagement. Promoted performances and events through targeted, creative campaigns.

• Social Media Specialist · Texas McAllen LDS Mission11-01-2020 – 08-01-2022

  Built and managed social media presence across seven Facebook pages in English, Spanish, and ASL, all targeting different regions of South Texas. Oversaw seven page admins and coordinated moderators who responded to messages and comments. Produced and edited multimedia content, including promotional videos and music videos, while running targeted ad campaigns through Meta. Ensured consistent communication and community engagement across all platforms.

Education

• Brigham Young UniversityBachelor in Fine Arts, Music Dance Theatre, Cultural Dance Minor

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