Chandrima Ghosh

About

With an MBA in Strategic Marketing and Communications from MICA | The School of Ideas and a BA Honors in Economics from the University of Delhi, this professional has a strong educational background. Their experience includes roles such as Senior Product Marketing Associate at Incept Data Solutions, Inc., Communications Specialist at Accenture, and Manager of Marketing and Commercialization at Virtuous Retail. They have also served as a Management Intern at Gateway TechnoLabs Pvt. Ltd. Their accomplishments include leading product marketing, delivering high-impact change campaigns, and supervising marketing and brand strategy for premium shopping centers. They have a track record of driving multi-channel advertising and promotion strategies, increasing footfall and in-store conversions, and generating significant PR value from events. This professional is skilled in storytelling, engaging governance communication, and strategic messaging.

Experience

• Senior Product Marketing Associate · Incept Data Solutions, Inc.01-01-2023

  Product Lead - Incept DG Academy | Incept Staff Augmentation

• Communications Specialist · Accenture07-01-2021 – 12-01-2022

  Delivered high-impact change campaigns that contributed to building a differentiated global brand for 29 projects under Microsoft. Worked closely with the various portfolio leads to help grow and renew contracts through sales conversations by storytelling, engaging governance communication, and strategic messaging.

• Manager - Marketing and Commercialization · Virtuous Retail05-01-2019 – 07-01-2021

  Supervised marketing and brand strategy for a chain of premium shopping centers. In charge of the overall marketing plan, the budget, the media calendar, reporting, and analysis Drove multi-channel advertising and promotion strategies to increase footfall by 125%, boost in-store conversions. Generated PR value worth $8.5 Mn from big-ticket events by leveraging influencers, brand collaborations, cross-promotions, and video shoots and drove F&B sales

• Management Intern · Gateway TechnoLabs Pvt. Ltd. (Gateway Group of Companies)04-01-2018 – 05-01-2018

  Summer Internship - Brand Management

Education

• MICA | The School of IdeasMaster of Business Administration - MBA, Strategic marketing and communications
• University of DelhiBA Honors, Economics

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