Het Mehta

About

With an MBA in Strategic Marketing and Communication from MICA, and a Bachelor's in Mass Media, this professional has a strong educational background. They have a proven track record in media and marketing roles, having worked at Google as a Media Specialist, where they led revenue growth strategies and conducted Diversity, Equity, and Inclusion activities. They also served as a Manager at Pocket Aces, surpassing sales targets and driving revenue growth for the Gobble platform. Additionally, they gained experience at Disney Star, contributing to the successful relaunch of Star Plus and leading programming strategy and insights. Their expertise extends to research and content strategy, as seen during their internship at Terribly Tiny Tales. With a focus on innovative sales strategies and client outreach, this professional has consistently delivered results in the media and marketing industry.

Experience

• Media Specialist · Google04-01-2022 – 05-01-2023

  -Led revenue growth strategies for Google's Tech B2B partner clients with significant annual revenues across North America -Leveraged expertise in DV360 (programmatic) and Google Ads (display & video) for deep client consulting; used relationship management skills to increase product adoption, refine workflows, and improve capabilities -Collaborated with the Sales team to help them achieve their pipeline -Led a team of Marketing Analysts to provide best in class media strategy -Awarded 4 peer and spot bonuses in the first 8 months for exceptional performance & creative thought leadership -Conducted 10+ Diversity, Equity, and Inclusion (DEI) activities, fostering team morale and productivity -Improved the on-ground readiness of 13 new Googlers by developing a structured onboarding experience

• Manager- Brand Solutions and Sales · Pocket Aces06-01-2019 – 08-01-2021

  -Surpassed the optimistic individual sales target allocated with a 50%+ conversion rate in a challenging COVID year through refined sales and relationship management capabilities -Spearheaded the product teams efforts to create successful product GTM roadmaps & customer retention plans for Gobble (a lifestyle social media platform with 5 Mn+ subscribers) -Drove the revenue growth (>100%) & improved profitability for Gobble by pioneering unique sales strategy (including strategic pricing, production deals etc.) & innovative branded content marketing formats -Delivered end to end content marketing solutions for 30+ brands in collaboration with the creative teams -Delivered a 10% improvement in teams sales lead conversions by creating targeted client outreach plans and through focused mentorship & management of Sales Associates

• Senior Executive- Programming Strategy and Insights (Star Plus) · Disney Star05-01-2017 – 11-01-2018

  Key Projects: 1) Contributed to a comprehensive plan for Star Plus successful brand relaunch which propelled it to leadership position 2) First Point of Contact on end to end strategy planning for new launches including fiction, non-fiction, award shows, special programming and world TV premieres 3) Helped set rating targets for launches and strategised with Marketing and Media Planning to achieve it 4) Developed sharper consumer profiling and targeting to help grow channel viewership 5) Planned and executed multiple qualitative and quantitative research projects across India Initiatives: 1) Automated and streamlined MIS across different data sources facilitating reduction in decision making time 2) Created Weekly Podcasts for dissemination of critical channel information which was also accessed by Senior leaders across the STAR network

• Research and Content Strategy Intern · Terribly Tiny Tales06-01-2016 – 07-01-2016

  1. Increased the consumer engagement of TTT across digital platforms by analyzing its social media presence. 2. Optimized the content curation process and automated content outreach by creating key frameworks. 3. Conducted qualitative research for TTT which involved planning and executing a meet-up with the target audience.

• Summer Trainee - Channel Marketing · Disney Star04-01-2016 – 06-01-2016

  1. Gave insights to the content team of Star Plus to help them optimize TV content by making it socially more relevant. 2. Conducted extensive primary qualitative research including Multiple Focus group discussions and expert interviews for the same across multiple cities.

Education

• MICA | The School of IdeasMaster of Business Administration (M.B.A.), Strategic Marketing and Communication.
• H.R. College of Commerce and EconomicsBachelors Degree, Mass Media (Advertising)
• Podar College of Commerce and EconomicsHigh School, Specialization in Marketing and Salesmanship
• Holy family high schoolHigh School

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