Charlie Patterson

About

I am a product leader with eight years experience of managing cross-functional teams and crafting human-first digital experiences. My experience traverses the full spectrum of the product lifecycle: from greenfield innovation to digital transformation and strategically managed sunsetting. I excel at systems thinking, bridging the gap between the 30,000 ft view and the minutia, adeptly connecting high-level strategic perspectives with the intricacies of execution, ensuring seamless translation from vision to detail.

Experience

• Director of Product · Kooth04-01-2021 – 12-01-2022

  Strategic leadership: - Crafted and executed the product vision and strategy. - Designed and facilitated workshops to incorporate diverse views from across the business. Organisational alignment: - Worked with my peers and the executive leadership team to ensure alignment in planning and execution. Roadmap and programme management: - Led on the creation of the roadmap across the entire product suite. - Oversaw programme management across multiple key initiatives, ensuring strategic alignment and effective delivery. Operational excellence: - Streamlined processes and workflows across various functions. - Enhanced efficiency and fostered collaborative cross-functional processes. Team development: - Led and mentored a team of product managers. - Developed a career and skills progression framework. - Established product principles and championed a product-centric culture within the team and the organisation.

• Product Manager · Kooth02-01-2019 – 04-01-2021

  Comprehensive product ownership: - Managed systems and tools critical for service delivery, including complex workflow management, case-notes systems, moderation, and chat/messaging functionalities. - Oversaw both clinician and service user interfaces of the platform. Digital transformation leadership: - Pioneered a large-scale project to revamp workflow management and case-notes systems. - Conducted extensive interviews and research across counselling, clinical, and operations teams. - Developed comprehensive service diagrams and data models to streamline operational flows. - Partnered with an external agency to create high-fidelity prototypes, leading their testing and validation. Technical and product strategy: - Executed a 'strangler-vine' approach to replatform the monolithic application, transitioning it into micro-applications and services. - Balanced core business maintenance with the development of new products. Team growth and process implementation: - Expanded the product and engineering team from 5 to 25 members, gaining experience in recruitment and team scaling. - Established the product function within Kooth, introducing new processes for product discovery, cross-organisational collaboration, and product development workflows. - Implemented new tooling for data analysis and remote collaboration.

• Product Manager · Tes04-01-2015 – 11-01-2018

  In this role I managed a diverse portfolio of products: 1) Tes Resources: A two-sided marketplace for teachers to share and sell educational content. 2) Tes Magazine: The digital magazine, including a free version and premium subscription, along with backend Drupal CMS. 3) Tes Elements: A premium set of classroom resources available through a subscription model. 4) Tes Marketing: Development of internal marketing tools for targeted campaigns, with data integration. Key achievements: Conversion and revenue growth: - Implemented strategies that significantly increased gross merchandise value in the marketplace, resulting in over 500% YoY growth including: - Conversion rate optimisation on key funnels (e.g. purchase flow) - Enhancements to content discovery experience (e.g. curation tools) - Tools and support for sellers on the platform - ML-driven recommendations algorithms. E-commerce and marketplace strategy: - Gained extensive experience and knowledge in e-commerce and marketplace dynamics, leading to impressive growth. Product experience improvement: - Led on the redesign of Tes Magazine and Tes Elements, addressing key user experience issues and resulting in increased subscription rates. Engagement and community building: - Pioneered comprehensive engagement strategies for Tes Marketplace, including hosting focus groups, conducting surveys and user interviews, and presenting product demos at meetups. - Successfully established and managed online forums and communication channels, creating a vibrant seller community. - Developed a Seller Knowledge Centre to facilitate knowledge sharing and best practice tips among users. Agile transformation and team leadership: - Instrumental in transitioning Tes from a traditional 'Waterfall' approach to a more dynamic, lean/agile product development methodology. - Played a key role in helping various business units adopt product-inspired best practices, focusing on user-centricity, experimentation, and learning.

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