Charlotte Hawa Rodríguez

About

Charlotte Hawa is a rising sophomore from the Dominican Republic at Bentley University, pursuing a dual degree in Marketing and Finance with a minor in Business Administration. She excels in creative environments, bringing adaptability, harmony, problem-solving skills, and a team and detail-oriented mindset. Her hands-on experience spans marketing, accounting, and general business operations. At TIM Seguros, she designed their social media presence, enhancing brand visibility while honing graphic design and copywriting skills. At La Chocolaterie, she acquired business skills in accounting, inventory management, production, and customer service, gaining a well-rounded understanding of business operations. Actively involved in Bentley's Honors Program, TAMID (Marketing Director), The Tennis Club (Social Media Chair), the CRAZE Dance Team, and the Service Learning English Language Learners program.

Experience

• Community Manager & UX Designer · Dra. Hawa2025-05-01 –

  Develop digital content strategy for a clinical nutrition brand, including educational materials, blog posts, and social media. Increased reached accounts by 403.7% in the past month. Designed branded media kit, visual content for online courses, social media, and website. Optimized and designed website, improving GUI and experience, and enhancing the back-end to support automations and databases. Collaborated with a medical professional to simplify clinical nutrition information and produce engaging content for patients.

• CEO & Founder · Tag&Print2021-07-01 –

  Personalize graphic designs (logos, brochures, vectors, templates, presentations and more). Ensured the quality of printed labels, tags, stickers, cards, and more.

• Accounting Assistant & Community Manager · La Chocolaterie by La Baneja Roja2023-03-01 –

  Built effective Excel spreadsheets. Performed accounting tasks: record transactions, manage and adjust AR and AP. Conducted financial analysis. Created 15+ monthly visually appealing posts, reels, and stories aligned with brand identity, boosting engagement and increasing profile views to 54,000+.

• Community Manager · TIM Seguros2024-02-01 – 2024-03-01

  Media Content Creation and Copywriting for Car Insurance Company

Education

• Bentley UniversityBachelor's degree, Finance and Marketing
• Colegio IntelectoHigh School Diploma, Accounting and Computer Science

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