Chloe Jacqueline S.

About

A skilled graphic and web designer with a Bachelor of Science in Graphic Communication from California Polytechnic State University, I specialize in User Experience/User Interface design. My professional journey includes impactful roles such as Web/Graphic Designer at Viridian Bay, where I enhanced website usability and email marketing strategies, achieving significant increases in engagement metrics. As a Community Management Intern at Yelp, I launched successful social media campaigns and collaborated with local businesses to drive community engagement. My experience as a Project Coordinator at Core Strengths involved managing translation projects and executing SaaS workflow integrations. Additionally, I have led social media strategies as a Marketing Coordinator for Cal Poly TAGA, significantly boosting audience reach and interactions. My diverse background also includes a stint at Tamkang University studying Chinese Language and Literature, enriching my cultural and linguistic insights.

Experience

• Web/Graphic Designer · Viridian Bay05-01-2023

  Defined project roadmaps and launched B2C and B2B websites, informed by usability tests, and WCAG 2.0 standards. Analyzed email marketing performance and implemented segmentation strategies, resulting in a 22% increase in open rates and a 1.5% boost in click-through rates. Developed targeted email marketing and SMS campaigns, leveraging data-driven insights and heat mapping for web and mobile devices. Increased Shopify checkout rate by 3%, via research, upsell integrations, and bundling on B2C website.

• Community Management Intern · Yelp04-01-2023 – 04-01-2024

  Launched 'SF Hot & New' Instagram reel series achieving average viewership of 20k views and over 100 shares per post. Designed two print murals inside two BART/MUNI stations garnering 1.3 million views, highlighting 72 local businesses. Partnered with 60+ local businesses across 44 community events driving promotion, awareness and brand loyalty, averaging 100+ attendees. Curated weekly newsletter content to drive engagement across 850,000 opt-in subscribers.

• Project Coordinator and Translation Designer · Core Strengths10-01-2022 – 02-01-2023

  Acted as the primary point of contact for all Translation project/operation queries, effectively communicating cross-functionally (Engineering, Product, Sales, and Leadership teams). Oversaw 22 project activities and provided support for 3 new language product launches within a 3-month timeframe. Developed and executed comprehensive plans for 3 SaaS workflow integrations (Microsoft Outlook, Microsoft Teams, Zoom), setting priorities and overseeing each stage of the project to ensure successful launches.

• Marketing Coordinator · Cal Poly Technical Association of the Graphic Arts (TAGA)09-01-2021 – 06-01-2022

  Led a team of four overseeing all aspects of social media strategy, reaching non-followers audience by 25% on LinkedIn and Instagram Business accounts. Boosted LinkedIn mobile interactions by 213% and desktop by 65%.

• Visual/UX Design Intern · ARTEMIA Communications, Inc.07-01-2021 – 09-01-2021

  Conducted usability testing and heuristic evaluation of Artemia's landing page. Conceptualized wireframes and storyboards for B2C projects. Built social media campaigns and designed assets in accordance with brand guidelines.

Education

• California Polytechnic State University-San Luis ObispoBachelor of Science (B.S.), Graphic Communication | User Experience/User Interface Concentration
• Tamkang UniversityChinese Language and Literature

Similar talent on Pangea

Shreya H.User-Centered Web and UX DesignerMeilan W.Graphic Communication Graduate Student | Seeking New Design ExperiencesSan Jose, CAJJasmine L.UX/UI Designer | Empathy-Driven Problem Solver | Sociology + User Research + Visual DesignSan Bruno, CAChloe W.Aspiring Marketing and UX Design ProfessionalSan Francisco, CA