Chris Dixon

About

Chris is a commercially astute marketing and product leader with over 30 years of experience delivering customer-centric digital platforms, marketing strategy, and commercial optimization for blue-chip organizations and FTSE brands. Combines deep expertise in digital product development with a strong track record in multichannel marketing, brand building, and go-to-market execution. Skilled at leading cross-functional teams, shaping product roadmaps, and driving business growth through data-informed decision-making and innovative digital solutions. Industry experience includes financial services, energy, insurance, retail, and consultancy.

Experience

• Interim Product & Marketing Director · My Money Matters07-01-2024 – 03-01-2025

  Led product and marketing strategy for a fast-scaling financial wellbeing platform. Responsible for product & proposition development, brand positioning, and go-to-market execution. Overseeing roadmap delivery, UX design, and performance marketing across B2B and B2C channels.

• Digital Product Owner · HSBC Private Banking

  Led end-to-end product roadmap and feature delivery for client-facing digital wealth platform. Managed cross-functional team of 13+ including BAs, copywriters, and developers. Defined operating models, client activation strategy, and key features across multiple sprints.

• Interim Head Of Marketing · Mezzo Labs2018-01-01 – 2018-08-01

  Developed and implemented brand and marketing strategy for UK's top independent digital analytics agency. Oversaw business development initiatives, events, website content, and consulting engagements. Directed marketing team and aligned efforts with revenue goals.

• Design Lead · Coutts2016-01-01 – 2017-06-01

  Led UX and proposition development for the launch of Coutts’ online investment platform. Delivered digital advice and execution-only solutions, built 2017 product roadmap. Managed multidisciplinary design and business analysis team.

• Interim Head of Digital · Wesleyan2013-11-01 – 2014-07-01

  Developed D2C digital strategy including proposition design and marketing plan. Delivered online sales performance targets and redefined digital media mix.

• Interim Head of Marketing · Protect Your Bubble2013-03-01 – 2013-10-01

  Led TTL & digital marketing for the UK’s top gadget insurer; boosted 2013 marketing plan. Supported new product development with tailored online journeys and campaigns.

• Interim Head of Digital · Scottish Power2010-06-01 – 2011-01-01

  Designed 5-year digital roadmap aligned with brand repositioning and CX strategy. Optimized BAU marketing performance and team capability.

• Owner · Cart Digital2008-05-01 – 2017-12-01

  Digital Marketing and eCommerce consultancy. Clients include: Coutts, AQA, Wesleyan Assurance, Protect Your Bubble, British Airways, The Co-Operative Group, InvescoPerpetual, Standard Life, ScottishPower, HomeServe.

• Head of Small Business Insurance · Barclays Bank plc2007-08-01 – 2008-05-01

  P&L accountability for significant seven-figure Income target, delivered via Annual & 5 Year business plan; Management of six-figure marketing budget to acquire business via Online, Direct, OBTM and Network via Virtual Team of nine FTE; Maintenance of back book volumes & value through Customer Value Management programme via Virtual Team of five FTE.

Education

• Sheffield Hallam UniversityBA (Hons) Business Studies, Strategic Marketing Management

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