Chriselle Co

About

3+ years of elevating user experiences, driving empathetic problem-solving, and refining visual consistency. Passionate in learning about complex products and design systems to craft innovative and impactful design solutions based on a deep understanding of user needs.

Experience

• Associate Visual Designer · Advanced Systems Group, LLC11-01-2021

  • Managed 10 projects weekly, resulting in a 75% boost on client satisfaction, team productivity, and project budgets • Unified 20+ brand identities across Google Cloud, Android, and Chrome platforms with millions of subscribers by refining visual consistency and accessibility on 200+ presentations, which led to a 10% increase in user engagement • Aligned with 50+ stakeholders’ feedback by rapidly translating technical concepts into high-quality deliverables using Google’s design language, which dropped the average revision count from V8 to V2 compared to previous third-party design agency • Leveraged design systems, graphic library, motion graphics, and feedback in crafting user-centered design solutions to visually help communicate complex issues like Generative AI videos that reached 200k+ views and increased by 20% in user engagement

• Product Design Intern · Pave07-01-2022 – 09-01-2022

  • Revamped visual library to add more user delight, build trust, and promote design consistency on Benchmark’s onboarding email campaign, resulting in a 5% increase conversion rate of customers integrating their HR systems through A/B testing • Delivered an onboarding user flow and modal prototype for the Compensation Plan (B2B SaaS product) familiarizing users what to expect before entering the product which improved overall customer experience and engagement • Led meetings with researchers, data scientists, product managers, engineers, and sales to understand the moving parts of the Benchmark product, identify its user and business needs, and propose constructive suggestions to increase HRIS conversion rate

• UX Design Fellow · Rise First04-01-2021 – 07-01-2021

  • Built an impactful storyline, minimized the user flow, and improved the usability of resources on the landing homepage to enhance first-generation, low-income students user experience • Validated data-driven decisions on end-to-end design process by conducting comprehensive user research methods, including 6 personas, user journeys, competitive analysis, 1500+ survey respondents, and 5 usability tests • Learned user needs and behaviors to design intuitive desktop and mobile wireframes, prototypes, and mockups based on findings

• Graphic Designer · SFSU Campus Recreation05-01-2019 – 05-01-2020

  • Reached an entire student body by promoting print and digital media including illustrations, publications, ads, event posters, newsletters, print collateral, website, and social media stories and posts • Executed design tasks across 13 departments and liaised with supervisors, project managers, and team to promote events

Education

• San Francisco State University

Similar talent on Pangea

Atharva W.Product Designer | 3+ Years Creating Intuitive Experiences | Research-Led, System-Minded, Impact-FocusedBerkeley, CAMarc C.Product Designer | Ex-Google | Creative coder | Web tinkererAtlanta, GALauren H.A Product Designer with 2 years of experience, who is passionate about designing for consumer products and a love for craft.Covington, WA 98042Yash R.A Product Designer with 4 years of solving complex problems and building accessible products backed by Design and Engineering.San Francisco, CA