Christina Ong

About

I'm a creative producer and multimedia specialist with over seven years of experience across content production, digital strategy, marketing and journalism. I've worked with the top broadcasters and brands like BBC and Channel 4, delivering high-performing social campaigns, video content, and storytelling that resonates. Whether it's producing, copywriting, strategy or creative direction, I bring a versatile and results-driven approach to every project. Let's collaborate!

Experience

• Digital Producer · Channel 407-01-2022 – 10-01-2024

  - Leading the creative and production of organic social content campaigns for C4's top programmes (drama, factual, entertainment). - Production lead on repackaged linear content as well as original, social-first videos for YouTube, Instagram, Facebook, TikTok, including live event coverage. - Managing and directing on-set shoots and post-production ensuring projects are of high-quality and delivered on time and within budget. - Drove strategies for C4 social spin-offs, YouTube trailer drops and TikTok growth, increasing performance and platform revenue. - Pitching and developing original, scalable digital video strands (BTS, junkets). Creating and presenting storyboards, scripts and treatments. - Leveraging analytics tools to monitor content performance and implementing improvements based on data and evolving trends. - Cultivated partnerships with commissioning, internal teams, agencies, freelancers and international partners to drive content success.

• Producer/Journalist · BBC News04-01-2022 – 07-01-2022

  - Key role in BBC Scotland News working group looking to modernise BBC News content to reach new and younger digital audiences. - Produced compelling content tailored for the BBC website, Instagram and TikTok, leveraging trends to maximise engagement. - Analysed performance insights and informed content strategies.

• Content Producer · BBC07-01-2020 – 04-01-2022

  Served as a Content Producer and Self-shooting Producer, involved in producing multimedia content, shooting and editing video materials, and collaborating with teams to deliver engaging stories. - Produced a live 3-hour programme with a 1-hour phone-in covering lifestyle and topical affairs, during the pandemic. - Directed high-profile presenter talent and on-air talent. - Led a team of researchers, junior staff and sound ops in the cubicle, delegating tasks effectively to meet editorial guidelines and production deadlines. While championing diversity of perspectives and stories. - Developed production guidance on optimising video capture in the studio, ensuring timely and impactful release.

• Marketing Executive · CultureNL07-01-2018 – 04-01-2019

  - Managed and implemented multi-channel marketing strategies for Motherwell Concert Hall and Summerlee Museum. - Managed production of marketing assets across print, OOH, digital and social driving awareness and ticket sales. - Oversaw social media schedules and website management for three distinct brands, applying SEO best practices. - Collaborating with band agents (The LaFontaines) and external stakeholders to promote events, ensuring successful outreach.

• Account Executive (PR and Marketing) · MC208-01-2017 – 07-01-2018

  - Managed and developed client accounts, including high-profile brands such as Krispy Kreme, Icelolly, Deloitte, Mondelez, NPIF. - Coordinated design, video production and digital teams, to deliver client rebrands and integrated campaigns involving PPC, email marketing, paid social and display advertising. - Led the paid social campaign for the Business Growth Hub that exceeded conversion goals by 50% through effective targeting. - Provided insights and research for new business opportunities and client pitches, while identifying opportunities for cross-selling and upselling to current clients.

Education

• Newcastle UniversityBachelor of Science (BSc) Honours, Marketing with Placement

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