Cleo McLaughlan

About

Recent BA Journalism graduate (Leeds Trinity University) with experience in freelance social media support and placements focused on content creation, social media management, audience engagement, and digital communications. Skilled in written and visual content production, campaign performance monitoring using analytics tools, and planning content through research. Also experienced as an Early Years Educator, with strong communication, organisation, and record-keeping skills.

Experience

• Freelance Social Media Assistant · Freelance01-01-2026

  Developed and implemented social media strategies that increased brand awareness and engagement. Created content for Instagram and LinkedIn, contributing to audience growth. Monitored social media channels and responded to customer enquiries and comments. Analysed campaign performance using analytics tools and produced recommendations. Conducted competitor and industry research to support content planning. Supported marketing and fundraising initiatives through data management and communications activities. Assisted with event planning and promotion.

• Content Creator Placement · Durham Cathedral School Foundation12-01-2024 – 03-31-2025

  Designed social media content to increase awareness of school initiatives. Maintained databases and contributed to donor engagement activities.

• Development Placement · Cridling04-01-2024 – 05-31-2024

  Supported marketing and fundraising initiatives through data management and communications activities. Assisted with event planning and promotion.

• Store Assistant · New Look03-01-2022 – 08-31-2022

  Supported daily retail operations and customer service activities. Managed stock and visual merchandising tasks.

• Store Assistant · Leeds United10-01-2022 – 02-28-2023

  Supported daily retail operations and customer service activities. Managed stock and visual merchandising tasks.

• Freelance Social Media Assistant · Mac Tech Auto Service01-01-2026

  Developed and implemented social media strategies that increased brand awareness and engagement. Created content for Instagram and LinkedIn, contributing to audience growth. Monitored social media channels and responded to customer enquiries and comments. Analysed campaign performance using analytics tools and produced recommendations. Conducted competitor and industry research to support content planning. Supported marketing and fundraising initiatives through data management and communications activities. Assisted with event planning and promotion.

• Content Creator Placement · Janusary 2026- Present01-01-2026

  Developed and implemented social media strategies that increased brand awareness and engagement. Created content for Instagram and LinkedIn, contributing to audience growth. Monitored social media channels and responded to customer enquiries and comments. Analysed campaign performance using analytics tools and produced recommendations. Conducted competitor and industry research to support content planning. Supported marketing and fundraising initiatives through data management and communications activities. Assisted with event planning and promotion.

Education

• Leeds Trinity UniversityBachelor's degree (BA), BA Journalism
• UALUAL Level 3 Diploma in Digital Journalism, Digital Journalism

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