Cindy Sung

About

Cindy Sung is a versatile professional with a Bachelor of Fine Arts in Communication Design from City Tech, CUNY. As a Freelance Photographer since 2016, she has excelled in collaborating with diverse clients, delivering high-quality imagery through expert use of Sony a7ii and advanced editing tools. Her role as a Content Coordinator at Belong Gaming saw her drive a 20% increase in organic traffic by crafting engaging content strategies. Cindy's UX/UI design experience includes enhancing user engagement and satisfaction at Apollo ID and Waave, where she improved usability and accessibility. At SocialBuffs LLC, she developed impactful digital marketing campaigns, boosting brand awareness and streamlining processes. Cindy's diverse skill set in photography, content strategy, UX/UI design, and digital marketing makes her a dynamic asset in creative and technical fields.

Experience

• Freelance Photographer · Cindy Sung Photography06-01-2016

  Orchestrated seamless communication with diverse clientele, ranging from E-commerce brands to individuals seeking professional headshots and brand imagery, to meticulously plan and art direct each photo shoot. Demonstrated proficiency in utilizing technical expertise, including operating a Sony a7ii, executing studio setups, providing expert guidance to models for optimal posing, and applying advanced editing skills on Photoshop and Lightroom to ensure the highest quality of final deliverables. Elevated project outcomes by proactively suggesting creative concepts, and leveraging artistic knowledge to enhance and compose visually compelling photographs that consistently surpassed predefined goals and objectives.

• Content Coordinator · Belong Gaming03-01-2022 – 07-01-2023

  Strategize and execute dynamic content strategies that captivate and engage users, resulting in a 20% surge in organic website traffic within a concise 6-month period. Manage the end-to-end content creation process across diverse platforms, both within the Belong Platform and in-Arena offerings. Foster close collaboration with cross-functional teams encompassing engineering, design, marketing, and partnerships to ensure seamless execution. Spearheaded the conceptualization, competitive research, experimentation, and successful launch of innovative products and features, thereby enriching the Belong Platform's user experience. Pioneered the automation and comprehensive documentation of essential standard operating processes and procedures, streamlining workflow efficiency and ensuring consistency in content delivery.

• UX/UI Designer · Apollo ID03-01-2022 – 07-01-2022

  Accomplished streamlined user experiences, resulting in a 15% increase in user engagement, as measured by monthly active users, by creating user-centric designs aligned with business requirements and incorporating valuable user feedback. Elevated user satisfaction and interaction within Apollo ID and HQ applications by designing user-friendly flows and call-to-actions, contributing to a 20% improvement in usability scores based on user surveys and feedback. Enhanced application visuals and brand identity by designing and refining original graphics, style guides, and UI elements, leading to a 25% improvement in overall app aesthetics, as measured by user satisfaction ratings and app store reviews. Played a key role in expanding the platform's market reach by conducting in-depth research on various verticals, including restaurants, bars, and nightclubs, resulting in a successful integration of features tailored to different industries, contributing to a 30% growth in user adoption within new market segments.

• UX/UI Designer · Waave08-01-2020 – 10-01-2020

  Conducted extensive user research in the ride-sharing industry, analyzing trends to enhance product inclusion and accessibility. Developed comprehensive design frameworks, guidelines, and checklists, prioritizing accessibility and inclusion best practices. Evaluated the existing education program, curating content, and performing research to identify and address gaps effectively.

• Digital Marketing Strategist · SocialBuffs LLC10-01-2018 – 06-01-2019

  Developed and executed dynamic digital marketing campaigns across diverse social media platforms. Successfully drove user engagement and heightened brand awareness, showcasing your ability to strategize and execute initiatives that resonate with target audiences. Monitored and analyzed performance metrics, providing insights and recommendations for continuous improvement. Collaborated with the marketing team to automate content scheduling and streamline processes, resulting in increased efficiency.

Education

• City Tech, CUNYBachelor of Fine Arts - BFA, Communication Design

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