Daniel Semphere

About

With a Bachelor of Arts in Digital Communication and Media/Multimedia from the University of Rochester, and previous education at the African Leadership Academy, this individual has a strong academic background. Their professional experience includes roles such as Content Strategist at Harris Seeds, Garden Trends, Inc., Multimedia Marketing Specialist at Syron Design, and Social Media Content Creator at the Gwen M. Greene Center for Career Education & Connections - University of Rochester. They also served as a Digital Specialist at the Ronald Rettner Hall for Media Arts and Innovation - University of Rochester and as Director of Multimedia for the African Leadership Academy Model African Union. Their expertise spans content strategy, multimedia marketing, social media content creation, and digital specialization. With a track record of enhancing audience engagement, expanding digital footprints, and strengthening brand identities, they have demonstrated their proficiency in the digital communication and media field.

Experience

• Content Strategist · Harris Seeds, Garden Trends, Inc.02-01-2023 – 02-01-2024

  At Garden Trends, employed expertise in B2B and B2C content strategy to enhance audience engagement and loyalty. Spearheaded developing and implementing strategic marketing initiatives aimed at bolstering digital footprint and strengthening brand identity.

• Multimedia Marketing Specialist · Syron Design05-01-2022 – 12-01-2022

  Analyzed social media reports to make informed decisions about content positioning and audience targeting, which helped create effective marketing strategies. Produced custom audio tracks and radio spots tailored specifically for Spotify. Created optimized video ad content for Google, Instagram, Facebook, and Spotify.

• Social Media Content Creator · Gwen M. Greene Center for Career Education & Connections - University of Rochester09-01-2020 – 10-01-2022

  Established an efficient workflow for repurposing blog content into engaging Instagram reels. Revitalized Instagram content strategy and achieved a dramatic 111% increase in reach. Expanded brand's digital footprint by connecting with 28,300 non-followers through engaging content.

• Digital Specialist · Ronald Rettner Hall for Media Arts and Innovation - University of Rochester02-01-2019 – 10-01-2022

  Developed Standard Operating Procedure (SOP) documents for managing the photo and video rental studio, troubleshooting hardware and software issues, and provided consultation on a wide range of topics, including VR, 3d printing, and Adobe CC programs. Conducted training sessions for new employees, ensuring that they were well-versed in their job responsibilities and updated the handbook material and onboarding tutorials to make it easier to conduct remote training, given the socially distanced working conditions. These updates helped to streamline the training process, making it more efficient and effective for new employees.

• Director of Multimedia · African Leadership Academy Model African Union03-01-2017 – 03-01-2018

  No description available

Education

• University of RochesterBachelor of Arts - BA, Digital Communication and Media/Multimedia
• African Leadership Academy

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