Lauren Sorce, M.S

About

With a robust educational background in Communication and Media Studies, including a Master of Science from the S.I. Newhouse School of Public Communications at Syracuse University, I have honed my skills in digital marketing and social media strategy. My professional journey began as a Copy Coordinator at Audioboom, where I managed advertising content and client communications. I then advanced to roles such as Social Content Specialist at 2U and Social Media Manager at Mars, where I developed and executed content strategies to enhance brand engagement. Currently, I serve as a Social Media Content Creator at McKinsey & Company and a UGC Content Creator at UGC Social, focusing on creating compelling content to boost brand presence. My diverse experience across industries has equipped me with the expertise to drive successful social media campaigns and foster community interaction.

Experience

• Social Media Content Creator · McKinsey & Company05-01-2024

  Responsible for creating engaging social media content to enhance brand presence and engagement.

• UGC Content Creator · UGC Social06-01-2022

  Develop user-generated content strategies to boost brand interaction and community engagement.

• Social Media Manager/Content Creator · Mars05-01-2023 – 07-01-2024

  Managed social media platforms and created content to drive brand awareness and customer engagement.

• Social Content Specialist · 2U05-01-2022 – 10-01-2022

  Assisted in content planning across all edX social channels. Created weekly copy and graphic assets for top universities such as Pepperdine University and Harvard University. Scheduled daily content across all edX social channels. Monitored Twitter conversation on a daily basis and engaged with the community.

• Copy Coordinator · Audioboom11-01-2021 – 04-01-2022

  Distributed a high volume of advertising content. Received and interpreted copy based on agency instructions, flight dates, rotations, and reviewed call to actions, vanity URLs, and promotional codes. Liaised daily communication between clients and podcast hosts. Updated and organized quarterly brand competitor documents. Delivered weekly air-checks for clients.

Education

• S.I. Newhouse School of Public Communications at Syracuse UniversityMaster of Science - MS, Communication and Media Studies
• Georgian Court UniversityBachelor of Arts - BA, Communication and Media Studies
• Rutgers UniversityMini-MBA, Digital Marketing
• St Marys University, TwickenhamStudy Abroad, Communication and Media Studies

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