Danielle Calabrese

About

Content Creator with a passion for creating eye-catching content. With experience in video & audio editing, graphic design, and social media management, I have successfully created engaging content for each brand that I worked with.

Experience

• Multimedia Specialist · Splash Management LLC08-01-2023

  Film and edit video content using Adobe Creative Cloud and Capcut. The content is uploaded to TikTok, Instagram, Facebook, YouTube Shorts, and Threads using Sprout Social. Plan monthly content for multiple platforms resulting in increased engagement (+74% TikTok followers, +70% Threads followers, +65% Facebook followers, +33% YouTube Subscribers, and +22% Instagram followers). Create graphics for Social Media, email, and text communications. Record and perform analytics on KPIs, viewership, engagement, followers, and demographics across all social platforms, campaigns, and customer outreach channels. Conduct research of relevant and upcoming trends on social media, paying close attention to and leveraging functionality based on algorithm updates. Conduct competitor analysis using RivalIQ. Monitor and update Google business listings ensuring all information is accurate while tracking number of reviews and overall ratings. Design and order signage used on site at 60+ locations. Design print material for a promotional campaign that used in 55+ locations. Coordinate donations with charitable organizations that partner with Splash Car Wash. Participate in weekly meetings and contribute ideas that are implemented into marketing strategies. Author blog content as needed using WordPress.

• Creative Specialist & Community Manager Intern · Memore12-01-2022 – 05-01-2023

  Manage Memore's influencer program by approving and admitting applicants through Shopify Collabs. Examine influencers' social media platforms and related analytics to ensure they align with the Memore brand. Collaborate with the CEO to plan paid influencer campaigns and manage influencer data/analytics using Google Sheets. Collaborate with the Marketing Director on various projects involving social media management, video production, and influencer communications. Create promotional content for Memore's social media platforms. Design graphics using Canva and wrote copy for the influencer newsletters and welcome emails. Create CSV contact lists to manage influencer communications. Send welcome emails/newsletters to our influencers through Klaviyo. Design an Influencer Brand Guide using Canva, to outline content guidelines and expectations for influencers in the ambassador program. Design email templates with embedded links using Klaviyo for bi-weekly influencer communication. Edit TikTok videos to repurpose them for other social media platforms using CapCut. Create and manage the Influencer Facebook Group. Attend weekly planning and status report meetings.

• Audiobook Editor · Scholastic02-01-2023 – 04-01-2023

  Listen to raw audio files, and determine which audio takes were included in the final cut. Sequence the audio clips for 16 audiobooks. Eliminate dead space or unintentional sounds from the narrator. Export project files into .WAV files for scoring background music and sound effects. Edit raw audio files to reflect script notes from recording sessions including pickups and additional character voices.

• Voiceover Talent · Scholastic01-01-2020 – 08-01-2022

  Performed as different characters in various titles for Young Adult & Children's book titles. Performed background voice over work in approximately 10+ Scholastic Inc.'s Book Title DVDs.

• Second Assistant Director for Lux Freer · Triple Threat Academy08-01-2022 – 08-01-2022

  Worked with Director, Cynthia Gibb, Golden Globe nominee, as well as the First Assistant Director to address film logistics and operations such as: Assembly and breakdown of camera equipment, rigs, and tripods at the start and end of the shoot. Lighting setup and assistance with lavalier microphones. Communications to various departments to maintain filming schedule as per the call sheet and stripboard. Supervised a cast of 24 people of varying ages and skill levels.

Education

• Sacred Heart UniversityMedia Arts & Theatre Arts, Film/Cinema/Video Studies

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