Danielle Jackson

About

Innovative and results-driven Creative Strategist with over 8 years of experience in developing and executing impactful marketing campaigns. Expert in leveraging consumer insights, market trends, and creative storytelling to drive brand growth and engagement. Proven ability to collaborate cross-functionally with design, content, and marketing teams to deliver cohesive and compelling brand experiences. Proficient in strategic planning, digital marketing, and content creation with a track record of boosting brand visibility and achieving business objectives.

Experience

• Project Management/Creative Strategist · Independent Contractor08-01-2022

  Successfully directed projects from conception to completion, ensuring timely delivery and adherence to budget constraints. Carried out and executed innovative creative strategies for various clients, enhancing brand identity and market presence. Accomplishments: Built and maintained strong client relationships through effective communication, personalized service, and a deep understanding of client needs, resulting in a 5% increase in company client satisfaction. Led the creation and implementation of targeted multi-channel marketing campaigns, utilizing digital, social media, and traditional marketing tactics. Conducts thorough market research and consumer analysis to inform strategic decisions and creative direction. Oversaw the production of high-quality content, including video, graphic design, copywriting, and social media posts. Ensured all content was on-brand, engaging, and aligned with the overall strategy.

• Senior-Marketing Manager · RAYDAR Management LLC./LYI AGENCY11-01-2021 – 07-01-2022

  Directed all aspects of client product development (physical and digital) from concept to completion implementing comprehensive marketing initiatives resulting in 150% return on investments for executed campaigns. Accomplishments: Oversaw RAYDAR/LYI social media and content creation teams. Directed client project scheduling and budgeting, and maintained relationships with industry partners. Produced marketing materials for client product roll-outs as well as monitored campaign performance, analyzed metrics, and adjusted strategies to optimize results. Crafted marketing strategies for RAYDAR artist exposure through performances, special appearances, promotions, grassroots marketing, and online tools.

• Creative Services Manager · Made in Memphis Entertainment (MIME) LLC.05-01-2021 – 11-01-2021

  Lead the development and execution of innovative marketing campaigns, oversaw the production of high-quality content, and managed internal and external communications; while coordinating and executing company events, ensuring seamless logistics and exceptional participant experiences while fostering a collaborative work environment. Accomplishments: Developed comprehensive social media strategies for 4U Recording and Beatroot Distribution to enhance brand visibility and engagement. (Engagement rate has a 10% increase (likes, shares, comments) for social media content and other digital assets. Led the production of high-quality video interviews, ensuring engaging and authentic storytelling. Organized and executed various company events, including sync writing camps, retreats, and honorary events, from initial planning stages through to completion. Established and maintained effective communication channels between different MIME entities to ensure alignment and collaboration.

Education

• Spelman CollegeBachelor's of Arts, Political Science
• Full Sail UniversityMasters of Science, Entertainment Business

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