Hassiem Cliett

About

Creative and results-oriented professional specializing in digital marketing, event management, and content strategy. Proven ability to drive brand growth and engagement through problem-solving, innovative campaigns, and strategic use of social media platforms. Skilled in managing high-budget advertising campaigns that have surpassed application targets by over 200 and significantly reduced cost-per-click. Adept at creating visually compelling content with Adobe Creative Suite, producing social media content that has garnered over 15 million views, and increasing follower counts by more than 2,000 through targeted ads and influencer partnerships. Demonstrated success in managing events for top brands like Google and Live Nation, ensuring smooth execution through effective logistical oversight and real-time issue resolution. Passionate about delivering impactful results by fostering community relationships and enhancing brand visibility.

Experience

• Marketing Director · Theatre Exile12-01-2024

  Direct comprehensive marketing strategy for all programming, managing campaign budgets of $50,000+ and leading a team of 5+ in content creation, digital outreach, and campaign execution. Oversee the full lifecycle of multi-channel campaigns—including paid media, influencer collaborations, and grassroots promotion—to drive revenue growth and expand audience reach. Utilize performance analytics, UTM tracking, and A/B testing to refine messaging, optimize spend, and ensure alignment with organizational goals.

• Studio Associate · REC10-01-2023 – 12-01-2024

  Provided critical operational support for events with Google, Amuse, Roots Picnic, Soho House, and others, ensuring seamless setup and breakdown, managing audio-visual systems, and resolving real-time issues to guarantee smooth event execution. Oversaw the management of over $100,000 worth of inventory, including cinema cameras, audio equipment, and studio backdrops, ensuring all equipment was properly maintained and available for event use.

• Freelance Creative · Freelance09-01-2023 – 12-01-2024

  Developed and executed content campaigns for brands like Fanatics Live, utilizing strategic social media techniques and influencer partnerships to generate over 15 million views on Instagram, significantly increasing brand awareness.

• Advertising Manager · Bloom Studios 1202-01-2023 – 08-01-2023

  Managed Facebook ad campaigns with budgets over $7,000, utilizing creative and interest testing, surpassing application targets by over 200 applications and reducing cost-per-click by more than $2, improving ad efficiency and ROI. Produced over 20 pieces of content for non-profits, driving average views from 20 to 800+ per post, dramatically boosting engagement and amplifying brand visibility across social media platforms.

• Marketing Intern · Media Dei10-01-2021 – 04-01-2022

  Implemented targeted ads and influencer campaigns, growing the Instagram following by over 2,000 and increasing monthly memberships by more than 20 subscriptions. Managed an online community of 200+ members and developed a content campaign that doubled average post views and established a consistent posting schedule, enhancing brand engagement and visibility.

Education

• Western Governors UniversityBachelor's degree, Marketing
• Community College of PhiladelphiaAssociate's degree, Business Administration and Management, General

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