Daria Brys

About

Experienced marketing manager with a proven track record in optimizing marketing systems, processes and program management for a top Canadian MSP. I excel in driving transformational change, maximizing ROI, and surpassing performance metrics. Highly skilled in managing complex projects and strategic partnerships. I create long-term value and engagement with stakeholders across all levels. I’m ready to lead innovation, inspire high-performing teams, and make a lasting business impact.

Experience

• Marketing Operations Manager · Caylent07-01-2023 – 04-01-2024

  • Collaborated with Sales Ops, IT and external agencies to guide the end-to-end lead flow process and ensure seamless integration between Apollo, Hubspot and Salesforce. • Partnered with the Demand Generation team to develop and execute marketing automation strategies that supported lead and opportunity goals, continually refining and adjusting those strategies based on performance data. • Proactively monitored and resolved marketing automation and lead management issues, ensuring optimal delivery and accurate tracking of marketing programs. • Collaborated with Digital Marketing to identify, evaluate, and implement tools and technologies that enabled campaign innovation and drove performance improvements. • Implemented and optimized campaign tracking mechanisms to accurately measure campaign effectiveness and ROI on both new and existing marketing programs. • Oversaw the marketing database and segmentation strategy, prioritizing data quality and implementing improvements where necessary. • Standardized and optimized marketing automation processes and QC procedures, ensuring flawless execution of campaigns. • Documented processes and effectively communicated improvements, empowering the marketing team to deliver marketing programs with increased efficiency.

• Marketing Programs & Operations Manager · Telus Business04-01-2021 – 02-01-2023

  • Produced over 20 educational webinars • Led and mentored a high-performing marketing team. • Collaborated with executive leadership, sales, product, and finance teams to develop GTM strategies. • Analyzed customer feedback and marketing data to identify high-performing channels and tactics. • Optimized budgets and resource allocation, leading to improved marketing ROI. • Implemented and optimized marketing automation platforms and integrations.

• Marketing Programs Manager · Fully Managed07-01-2020 – 04-01-2021

  • Planned, executed, and managed end-to-end marketing campaigns across three lines of business, consistently exceeding monthly targets. • Held accountability for the entire marketing team's performance, ensuring alignment with company goals and objectives. • Launched a corporate newsletter to communicate marketing activities, key achievements, and upcoming initiatives to cross-functional teams, enhancing transparency and collaboration. • Advocated for customer perspectives in strategic meetings, integrating customer insights into decision-making processes.

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