Eugene Farber

About

I’m a growth and marketing leader with 15 years of experience across SaaS, fintech, AI-driven platforms, and the coaching/education space. I’ve led teams, rebuilt marketing systems, and driven big improvements in traffic, conversions, and full-funnel performance. I love turning complex products into clear stories that resonate with real people and move the needle. When I’m not working, I’m usually reading about AI, testing new tools, or digging into analytics for fun.

Experience

• Head of Marketing · 3forge04-01-2024

  ● Led marketing department, directly managing hiring and team development processes to optimize talent acquisition. ● Deployed and managed a comprehensive marketing tech stack, including CRM (Zoho), analytics platforms, and outreach tools, improving overall efficiency. ● Increased website traffic by 26,658.9%, generating 60,000+ new visits, and established a system for high-level inbound lead generation from premier financial institutions. ● Managed substantial marketing budget, ensuring effective use of resources across all other operations, advertising, salaries, content creation, and marketing activities. ● Led the go-to-market strategy overhaul, including messaging and website redesign, significantly enhancing user experience and lead generation efforts.

• Head of Marketing · Collectiv02-01-2023 – 01-01-2024

  Serve as the Head of Marketing for the U.S. As the first U.S. marketing hire, tasked with creating a marketing function from scratch. Doubled MQL acquisition across channels in the first 100 days while decreasing the amount of spam leads. Increased organic traffic by 112% and overall traffic by over 65% in the first 100 days. Manage and optimize HubSpot workflows and automations. Manage website, content, social media, and advertising channels. Coordinate campaigns with sales and BDR teams. Ensure team members in the marketing department are able to learn and explore areas they are interested in while delivering measurable value to the company.

• Railsr05-01-2022 – 02-01-2023

  Lead strategy and execution of all marketing and advertising initiatives for Railsr offerings in the United States, including organic traffic, advertising, and events. Establish alignment between global and U.S. teams on marketing strategy. Create, plan, and execute lead generation campaigns and demand generation programs. Define Launch, and manage tech stack for marketing operations. Manage budget, internal and external labor needs, and prioritization of efforts.

• Vivial12-01-2016 – 05-01-2022

  Vivial offered a MarTech SaaS platform with upsells to agency services. Focused on all aspects of digital marketing with the goal of creating brand awareness, driving more leads, and converting more customers for the product. Oversaw internal and client website launches from technical build, SEO, and structural perspectives, achieving record organic traffic growth year over year. Contributed to record revenue growth through continuous improvement of marketing, advertising, and automation campaigns with a focus on lead and demand generation. Improved lead quality and cut lead call times through migration and implementation of new ESP and automation systems. Led multiple migrations of ESP and marketing automation systems, resulting in better lead-to-call times and conversions. Increased landing page conversions by 256%, ad conversions by an average of 46%, lead costs by 5-10x.

• LocalVox12-01-2015 – 12-01-2016

  LocalVox offered a MarTech SaaS platform with a focus on content marketing. Brought on for a brand and website update, eventually taking on a great role in other digital channels, working closely with sales support and the product team. Oversaw new website launch ensuring proper technical structure and SEO optimization. Increased organic traffic by 10% month-over-month. Established content guidelines for client-facing teams to maximize client search engine optimization. Hosted webinars to train and educate internal sales teams and prospects. Launched and managed digital campaigns, increasing lead generation by 232% within the first year.

• BUZZERGY MARKETING04-01-2011 – 04-01-2016

  Executed profitable performance-based marketing campaigns through funnel development, SEO, email and content. Executed holistic marketing and advertising services for businesses in the coaching/consulting & ecommerce industries. Managed and coordinated remote workforce for client-facing project delivery.

Education

• The Ohio State University Fisher College of Business

Similar talent on Pangea

Justin K.High-growth marketing executive who consistently exceeds revenue goals through data-driven, multi-channel marketing campaigns for healthcare and financial services organizations.Steve G.Marketing Expert Specializing in Growth, Demand Generation, SaaS, E-commerce, FinTech, and Product Marketing Across Diverse IndustriesHuntington Beach, CANeha R.Experienced B2B marketer helping early stage companies achieve 0 to 1 growth and beyond.San Francisco, CAJake D.Data-driven marketing leader with a track record of successful revenue growth across industries, channels, and strategies.Westbrook, ME 04092