Darya B.

About

Designing bold brands and intuitive experiences for 7 years. I blend creativity with strategy to craft visuals that stand out and interfaces that users love. → Visual Identity & Branding Strategy → Social Media Presence Design → Website & Creative UI/UX Ready to make your brand unforgettable?

Experience

• Freelance Product Designer · Contra2022

  ✦ Earned the prestigious Top Independent badge for delivering standout design solutions on Contra's platform, recognized for driving impactful brand transformations and seamless digital experiences. ✦ Collaborated with a wide range of global clients to create memorable brand identities, cohesive social media content, and high-value business collateral. ✦ Crafted and launched user-centered websites and intuitive UI/UX solutions, helping brands communicate their unique advantages online with clarity and confidence.

• Freelance Designer · Áleýmettık dınamıka12-01-2023

  ✦ Key designer for Coca-Cola Belesteri, a high-profile social initiative empowering Kazakhstani women in rural areas with entrepreneurial skills, social media literacy, and business fundamentals. ✦ Developed a cohesive visual identity for the program's mother-fund and three educational initiatives; achieving a brand that resonates with its audience and supports the goals of its sponsors, including the Coca-Cola Foundation. ✦ Designed and optimized the user experience for the project's educational website and online learning platform, enabling a smooth and inspiring learning journey for participants across Kazakhstan. ✦ Designed a wide range of collateral, from social media account design, social media posts for multiple platforms, to large and small scale print for the yearly National Conference and quarterly regional events, ensuring consistent presence of the brand across different mediums.

• Lead Product Designer · TFE Global07-01-2018 – 2022

  ✦ Spearheaded UI/UX design for TFE's industrial water treatment control systems, balancing user needs with complex engineering requirements to deliver accessible, innovative solutions for HMI, SCADA, and remote monitoring systems. ✦ Designed sophisticated, visually compelling interfaces that embodied TFE's brand ethos, increasing usability while reinforcing the company's image as a technology leader in water management. ✦ Spearheaded international marketing initiatives, building cross-border relationships and overseeing all design assets, from print materials to digital campaigns. ✦ Directed website projects and managed technical content for user manuals, enhancing TFE's global brand reach and impact.

• Freelance Designer · Upwork10-01-2017 – 03-01-2018

  ✦ Successfully executed diverse design projects on Upwork, spanning illustration, motion graphics, and web design, consistently delivering creative solutions that strengthened clients' brand presence and helped achieve business goals.

• Multimedia Designer · Swinburne Sarawak Student Council03-01-2016 – 03-01-2017

  ✦ Designed the winning visual identity for Swinburne's Student Council campaigns, ensuring a consistent, professional image across the council's communications and fundraising efforts. ✦ Created a full range of branded merchandise, generating significant engagement and supporting council initiatives, while driving community engagement through compelling visual storytelling.

Education

• Swinburne University of TechnologyBachelor of Design, Multimedia design

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