Daryle Sharpe

About

With a robust educational foundation in Public Policy Analysis and Government and International Politics from George Mason University, this accomplished professional has carved a niche in digital strategy and media. Currently serving as the Digital Director for the Harris for President campaign, they are responsible for orchestrating digital strategies and managing online campaigns. Previously, they excelled as a Senior Media Strategist, leveraging comprehensive research and creative strategizing to drive impactful digital campaigns. Their tenure as a Sr. Marketing Strategist at Rhythm showcased their ability to pioneer innovative concepts and manage vibrant communities. As a Digital Engagement Manager at Vote Solar, they integrated digital strategies with offline advocacy, enhancing policy and advocacy goals. Their early career as a Digital Content Associate at Rising Tide saw them manage high-volume email campaigns, significantly boosting fundraising efforts. This professional's career is marked by a commitment to leveraging digital platforms for strategic communication and advocacy.

Experience

• Digital Director · Harris for President04-01-2024

  As Digital Director, likely responsible for overseeing digital strategy, managing online campaigns, and coordinating digital communications for the presidential campaign.

• Senior Media Strategist · Freelance01-01-2021 – 06-01-2024

  Oversees the company’s team of producers and strategists as it develops and executes digital, partnerships, and strategy campaigns. Performs comprehensive issue space research, expert and activist conversations, and creative strategizing to best assess how content can effectively create tangible change. Represents company’s strategic vision and mission statement within the industry, at events.

• Sr. Marketing Strategist · Rhythm01-01-2022 – 02-01-2024

  Dynamic agency thought leader driving digitally focused strategy, pioneering innovative concepts, overseeing creative production, and expertly managing vibrant communities.

• Digital Engagement Manager · Vote Solar01-01-2019 – 12-01-2020

  Provided strategic guidance and counsel for campaign and development teams to implement email, social media, and grassroots engagement strategies. Integrated teams with offline advocacy opportunities to advance policy and advocacy goals. Oversaw the development, design, and deployment of content across editorial, digital, and community platforms. Engaged crisis and issue management expertise to develop and implement solutions for mitigating potential challenges and responding effectively to high stakes situations.

• Digital Content Associate · Rising Tide08-01-2018 – 12-01-2019

  Managed the email production and quality assurance process for 200+ advocacy and fundraising emails across clients, raising more than $500k dollars in 2018. Responsible for ensuring consistency in content and delivery across a variety of digital platforms including web and social media, working collaboratively with the business development team to devise solutions for engaging marketing strategy using Google Analytics. Consulted with clients to identify key messaging points, determine brand persona, and establish actionable steps for executing internal and external marketing campaigns.

Education

• George Mason UniversityMaster's degree, Public Policy Analysis
• George Mason UniversityBachelor's degree, Government and International Politics
• George Mason UniversityMaster's degree, Public Policy Analysis

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