Charles Clayton

About

As a digital marketing professional with over 6 years of experience, I specialize in creating customized strategies that drive brand growth, engage audiences, and deliver measurable results. I offer a comprehensive suite of digital marketing services, with a focus on: Growth Marketing: I design and execute marketing strategies that focus on both customer acquisition and retention. By leveraging both paid and organic channels, I optimize campaigns for maximum ROI and sustainable growth. Digital Strategy: I create data-driven strategies that align with your business goals. Whether it's launching a new campaign or optimizing existing efforts, I develop roadmaps that ensure every touchpoint contributes to your overall success. Analytics & Insights: Using tools like Google Analytics, SEMRush, and Tableau, I track campaign performance, analyze user behavior, and adjust strategies in real-time to maximize results. My approach is always data-informed, allowing me to continuously optimize campaigns for better performance. Influencer Marketing: I manage end-to-end influencer campaigns across platforms like TikTok, Instagram, and YouTube. I work to identify the right influencers for your brand, negotiate partnerships, and create content that resonates with their audience, driving authentic engagement. Organic Social Media: I develop content strategies that promote organic growth and foster community engagement. From content creation to social listening and engagement, I help brands build an active, loyal following. Email Marketing: I craft compelling email campaigns that nurture leads, increase conversions, and drive customer retention. From segmentation to campaign execution, I ensure each email is optimized for maximum impact.

Experience

• Digital + Marketing Consultant · Freelance06-01-2020

  Providing marketing services to clients including: influencer + partner management, creative direction, brand visibility, organic and paid digital activations, upscaling marketing strategies, auditing digital infrastructure, and identifying opportunities to nurture and attract new audiences.

• Digital Strategist · Highwire PR09-01-2021 – 09-01-2022

  Informed digital marketing strategy for tech companies in sustainability, energy, agriculture, healthcare, consumer, finance, enterprise, cybersecurity, and cloud. Select Clients: iRhythm, Bread Financial, IsoMetrix, Twilio, Unfold BioTech, Western Digital.

• Digital Campaign Manager, West + Northeast · Natural Resources Defense Council (NRDC)10-01-2022 – 08-01-2024

  Managed digital campaigns for the West and Northeast regions, focusing on environmental advocacy and policy change.

• Digital Consultant · Oakwood University06-01-2022 – 02-01-2024

  Provided digital consulting services to enhance the university's online presence and engagement strategies.

• Digital Communications Manager · California Environmental Voters03-01-2020 – 09-01-2021

Education

• La Sierra UniversityBachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
• La Sierra UniversityMinor, Legal Studies, Pre-Law
• Loma Linda Academy

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