Dele Akinnusi

About

I'm a results and impact-driven growth design leader with 15+ years crafting impactful user experiences and driving revenue growth. I leverage user-centred design and data to drive business growth and product innovation. Working at the intersection of design, marketing, and product development, I'm skilled at leading cross-team projects in delivering products that create people-centric product experiences that make technology accessible and delightful.

Experience

• Product Design & Growth · Eat Cheffie08-01-2024

  Leading design, design and cross-team collaborative development of the Eat Cheffie MVP, a platform that connects users with personal chefs for tailored meal services. Launched the product to market with 2x vendor growth in 3 months.

• Head, Product Design · Taptap Send08-01-2022 – 03-01-2024

  Led end-to-end design of the digital wallet and money transfer products. Designed onboarding and automated verification system reducing time-to-first transfer and improving signup conversion. Scaled design operations across markets while maintaining a consistent product experience.

• Director, Product Design Research · Jumia Group2021-11-01 – 2022-07-01

  Defined product experience vision for Africa's largest eCommerce platform. Executed design strategy across multiple verticals, delivering customer-focused solutions that increased AOV by ~15% and total merchandise value by ~35%. Created user research frameworks, driving continuous product improvement.

• Head, Product Experience Design and Growth · Jumia Group2020-02-01 – 2021-11-01

  Led 25 designers across 7 countries delivering eCommerce and payments products to millions of users. Developed unified checkout experience across marketplace, food and logistics verticals. End-to-end design of groceries subscription in 5 countries; ~20% increased net orders and returning customers.

• Regional Lead, Product Performance Marketing · Jumia Group2019-06-01 – 2020-01-01

  Designed and launched in-app messaging system improving customer engagement and app adoption. 4x app DAU through eCommerce gamification. Created an integrated measurement framework combining UX metrics with business KPIs driving continuous improvement in the customer experience.

• Regional Manager, Merchandising Experience Design · Jumia Group2017-01-01 – 2019-06-01

  Designed eCommerce merchandising dashboard increasing product performance and sales by ~15%. Designed adaptive product listing system optimizing for market-specific user behavior. eCommerce vendor management platform design across 7 countries and 3 languages.

Education

• The University of ManchesterMaster of Business Administration - MBA
• Experience HausProduct Strategy and Management
• Covenant UniversityBachelor’s Degree, Computer Engineering

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