Izu Amadi

About

I am a seasoned product designer with a proven track record of creating exceptional digital products and solutions that have enabled businesses secure up to a $100 million in funding. With over 7 years of experience, I specialize in transforming ideas into successful and user-centric designs. Innovation-driven Design: I thrive on turning complex problems into elegant and intuitive user experiences. My approach combines deep empathy for users, extensive research, and a keen eye for detail, resulting in impactful designs that exceed expectations. Business Impact: Throughout my career, I have collaborated closely with cross-functional teams, including developers, marketers, and stakeholders, to align design strategies with business objectives. By focusing on user needs and market trends, I have consistently delivered designs that drive engagement, boost conversions, and enhance brand value. End-to-End Product Development: I possess a strong foundation in all stages of product development, from concept ideation and wireframing to high-fidelity prototyping and user testing. My expertise extends to interaction design, information architecture, and visual design, ensuring a holistic approach to product creation. Mentorship and Process Improvement: I take pride in nurturing talent and have successfully mentored junior designers, fostering their growth and enabling them to deliver their best work. Additionally, I have played a key role in establishing design processes and workflows that optimize efficiency and ensure consistent, high-quality output. Let's Collaborate: Whether you are a forward-thinking company looking to create a game-changing product or an individual seeking an experienced designer to bring your vision to life, I am ready to collaborate. Let's discuss how my skills, passion for design, and business acumen can contribute to your success. #ProductDesigner #UXDesign #UI #DesignThinking #ConsumerProducts #Innovation #BusinessImpact #Mentorship

Experience

• Senior Designer · Lenkie11-01-2023

  Led UX improvements for the customer credit facility dashboard, utilising Microsoft Clarity, Inspectlet, and Mixpanel to analyse user behaviour and optimise experiences, encouraging users to return and re-engage with the platform. Spearheaded the design of enterprise internal tools to manage business operations, reducing software subscription costs by replacing third-party tools. Collaborated with the marketing team to revamp the website and enrich Lenkie’s visual identity, which was key in securing £49 million Series A funding. Designed Lenkie’s underwriting app (formerly done in Google Sheets), improving speed and credit underwriting accuracy by 50%.

• Brand & Digital Product Designer · Chris Amadi05-01-2017

  Helping new companies in their early stages develop a visual identity and convert ideas into digital products that solve people's lives.

• Product Design Lead · Autochek Africa08-01-2020 – 12-01-2024

  Managed a team of 4 UX and Product Designers, while leading the design strategy and execution of all digital products. Maintained a comprehensive design system in Figma, ensuring a consistent and optimized user experience across all digital touchpoints. Spearheaded the design conceptualization of a new business idea cutting across various user (internal and external) endpoints, including a gamified dealer self-service application using a mobile-first approach, improving leads generation and tracking by 20% in the MVP launch. Collaborated with cross-functional teams including engineering, customer experience, and marketing to create a cohesive and user-centric design solution that met business objectives. Spearheaded the re-design of the company’s vehicle financing e-commerce platform thereby improving user adoption and goal-completing rate by 15% in the first few weeks after launch. Created the company’s first design system in Figma, creating a more cohesive and seamless user experience across products/engineering handoff. Worked with the company's technical recruiter to create a hiring process for product designers. Designed and Implemented a work policy/playbook for the design team. Acted as a mentor to junior UX Designers, resulting in team growth. Conceptualized and designed the brand identity for Africa's first 360° Automobile solution. Engaged in the product design sessions that have led to 3.5x revenue generation in 3months of launch (Oct. - Dec. 2020). Designed and implemented a workflow that cut down daily design turnaround time by about 80% and improved employee retention in that unit.

Education

• freeCodeCampFull Stack Web Development Certification, Computer Software Engineering
• Federal University of Technology Owerri NigeriaBachelor's degree, Polymer/Plastics Engineering
• FGC Okigwe, Imo State.SSCE

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