Denisse Cárcamo

About

With a degree in Strategic Design from Escuela Comunicación Mónica Herrera, I have cultivated a diverse career in design, education, and entrepreneurship. As a teacher at my alma mater, I focus on empathetic thinking, enhancing students' communication skills. I founded Fluyo, a company dedicated to menstrual wellness, where I led strategic initiatives that increased sales by 300% and strengthened brand identity. My role as a Design Technician at FUSADES involved presenting quality of life survey results, collaborating with interdisciplinary teams to communicate effectively with stakeholders. As a Community Manager at Puro Surf, I developed social media strategies that boosted brand awareness and engagement significantly. Additionally, my experience as a Brand Designer for the Salvadoran Bible Society involved UX/UI design and creating impactful promotional content. My career reflects a commitment to innovative design and strategic communication across various platforms and industries.

Experience

• Teacher of Case 2: Empathetic Thinking · Escuela de Comunicación Mónica Herrera07-01-2024

  Responsible for teaching empathetic thinking, likely contributing to the development of students' communication skills and emotional intelligence.

• Founder and Director · Fluyo05-01-2020 – 10-01-2024

  Founded and actively led a pioneering company in the field of menstrual wellness, excelling in comprehensive business management and strategic leadership. Marketed cocoa derivatives through various digital platforms and physical sales points, optimizing distribution and sales channels. Increased sales by 300%, significantly enhancing profitability and market penetration. Developed and applied brand guidelines, including creating a style guide for social media that ensures consistency and strengthens corporate identity. Created, edited, designed, and programmed visually appealing content for various social media platforms, significantly increasing reach and audience engagement. Generated user-generated content (UGC) to build and nurture a vibrant online community, promoting active participation and ongoing engagement from followers.

• Design Technician - Quality of Life Observatory "El Salvador Cómo Vamos" · FUSADES09-01-2022 – 04-01-2023

  Designed various formats to present the results of the 2022 Quality of Life Survey for 14 municipalities in the Metropolitan Area of San Salvador. Developed a clear and concise messaging architecture to effectively communicate survey results to various stakeholders, including government officials, mass media, and the general public. Collaborated with an interdisciplinary team to create creative and informative materials on the 16 dimensions of quality of life according to the "Cómo Vamos" Colombian quality of life model.

• Community Manager · Puro Surf09-01-2021 – 05-01-2022

  Led the development and execution of a comprehensive social media strategy, resulting in a 30% increase in brand awareness and a 20% boost in website traffic. Directed and executed various social media campaigns, including product launches, promotions, and influencer collaborations, which significantly enhanced engagement and expanded the community by over 100,000 followers across platforms like Instagram, Facebook, and YouTube. Created and managed engaging content, tailored to diverse audiences, fostering strong community interaction and ensuring high levels of customer satisfaction through proactive engagement and timely response to feedback and inquiries. Analyzed social media metrics to assess campaign performance, generating detailed reports and presentations that provided actionable insights and strategic recommendations to senior management.

• Brand Designer · Salvadoran Bible Society10-01-2020 – 05-01-2021

  Responsible for the branding of Salvadoran Bible Society, and the design programs Creating Futures and One Bible a Month Club. Responsible for the UX/UI of the fundraising website. Created wireframes and conducted user-centered interviews to create a simplified flow for the fundraising. Successfully designed wireframes to facilitate purchases on the sales platform for the non-profit organization. Designed weekly email promotions sent to over 500,000 users and redesigned ads for various platforms (Facebook, Google, etc.).

Education

• Escuela Comunicación Mónica HerreraDiseño Estrategico, Diseño

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